Our New UK Advertising Campaign: ‘Start here’

On Friday 4th May, we unveil our third UK advertising campaign titled “Start here” showing how people can find ideas on Pinterest.

Our new campaign will run over the summer with a media mix that includes three 30 second TV ads airing exclusively on Channel 4. With ‘Start here’, Pinterest wants to showcase those life moments when you need a good idea — from getting a new haircut to being a parent trying to reclaim some space. A preview of the first Channel 4 spots can be found here and here.

“Seeing a good idea is the spark you need to get started. When you see what you’re looking for, you’re one step closer to getting started,” said Mac Huynh, Creative Lead at Pinterest. “Pinterest is an essential tool for any self-starter: You find the right idea, and then save it, organise it, share it, build on it, and get right down to doing it. Whatever project you’re ready for, big or small, there’s no better place to start.”

Pinterest’s global creative team worked with UK Director Ben Whitehouse and Stink Studios to bring the ads to life.

Director Ben Whitehouse said: “What really appealed about working with Pinterest was that it’s an exciting, creative platform that trades in ideas and inspiration. As far as ‘product’ goes, that’s pretty sexy. And that, coupled with some really well defined character driven stories — what I love the most — and it being a launch campaign, made it a project I had to work on.”