Pinterest 100: The top trends to try in 2018

Sophie Aarons
Pinterest Creators
Published in
3 min readAug 29, 2018

Discover 100 trend predictions across our top categories, backed by global data. From Plant proteins to giant knitting to finger tattoos, these are just a few of the emerging trends people on Pinterest are excited about. Every category is full of surprises and must-tries, so get ready to Pin your heart out…

A handful of top trends

Food: Healthy meets tasty

Super coffee saves the day: Protein powder, or superfoods like maca, mixed into morning brew can help shake a case of the Mondays (saves for “healthy coffee” +218%)

Home: Down to the details

Hello, terrazzo: The forgotten flooring of the ’70s is brightening up ceilings, entryways and everything in between (saves for “terrazzo” +316%)

Women’s style: Fearless fashion

Larger than life earrings: From oversized hoops to structured heavy metal, earrings are bigger and better than ever (saves for “structured statement earrings” +947%)

Men’s style: Keeping it classy

The micro wave: Mini prints and patterns are in the business casual cannon of better-than-basic pieces (searches for “small prints” +476%)

Beauty: Go for the bold

Oil, beauty’s biggest overachiever: The unexpected beauty product for softer skin, smoother hair and shinier lips (saves for “cleansing oil” +555%)

Travel: The new hot spots

Desert escapes: It’s not a mirage — things are heating up in desert destinations like Morocco, Dubai, Atacama Desert and Joshua Tree (saves for “desert travel” +125%)

Hobbies and interests: Play by your own rules

Oh knit, this is big: Giant knitting is taking the fiber world by storm with super-sized cozy blankets and scarves (saves for “giant knitting” +200%)

More trends for you to try

To discover the full list of trends — including celebrations, wellness & kids activities — click here.

Be featured on Pinterest UK! Simply curate boards for these trends and submit via the form HERE.

We also have a new newsletter format! Stay up to date by adding your current email here and add ukcreators@pinterest.com to your address book so you get our Editorial themes safely in your inbox every two months!

Happy Pinning!

Sophie — Pinterest UK Marketing Associate

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