Pinterest Metrics + Analytics Update
We are constantly working on optimising Pinterest for our users. This also includes optimizing our platform for creators like you, giving you tools at hand to create inspiring content and being transparent about how to measure your success.
We have made important updates to Pinterest Analytics, because we believe that this will give both, you and Pinterest users, more clarity on the success of your content.
What is new?
- New Profile Metrics: Now the content you create is front and center. We’ve added a new metric, “monthly views” to all business profiles to capture the number of times your content has been seen in the last 30 days.
- Removal of Saved Content in Analytics: We’re helping you keep a pulse on the performance of your published Pins with updates to Analytics that make it easier to track the performance of the Pins you’ve created.
- Metrics Updates: We’re updating our terminology and introducing new metrics to help you understand your performance on Pinterest. Check out the definitions here.
What does this update mean for you?
The new KPI “Monthly Views” is the number of impressions, or times your Pins were on screen, in the last 30 days. This includes both Pins you’ve published as well as Pins others have saved from your claimed domain or accounts. “Monthly Views” are counted based on the impressions from content you’ve published, or content others have saved from your claimed domain or accounts.
As a creator on Pinterest which metrics should I be looking at?
Defining success on Pinterest isn’t one size fits all — every Creator and Business has different goals, so we don’t recommend zeroing in on one specific metric to gauge your impact.
With that said, we do encourage a focus on publishing fresh content on Pinterest weekly to build and engage with your audience; a few metrics that can signal you are doing well with that objective include (but are not limited to) Followers, Monthly Views, Impressions and Pin Clicks.
For more information check out the Help Centre.
Georgia — Pinterest Creator Specialist, currently creating Upcycled scented candles.
