Your new Pin stats are here!

We’ve made some updates to Pin stats and we’ll be rolling them out in the next few weeks.

Pin stats are an easy way to see at a glance how your Pins are performing. Dive deeper to see the performance of each of your Pins, including impressions, close-ups, clicks and saves, as well as which boards your Pins are being saved to.

What’s new?

Pin stats now give you a better sense of your reach and performance on the entire Pinterest ecosystem. We calculate a Pin’s stats by aggregating the data for all versions of that Pin. For example, if multiple people saved the same piece of content (same image, same link combination) from your site — one using your on-site Save button, one using our browser extension, plus anyone else who re-saves those saves — we’ll aggregate the data from all of those Pins.

You can see how your Pin’s performance changes over time with customisable date ranges — 24 hours, 7 days and 30 days.

You can also see which boards people are saving your Pins to, which will help you get insights into how your audience engages with your content. We heard from our creator community that you really missed being able to see all of the boards that people were saving your Pins to, so we brought it back!

These stats, which are only visible to you, deliver insights that’ll help you create more high-performing Pins. To see your Pin stats, make sure you’re using a business account and have claimed your website.

– Kate Allchin, UK Content Marketing Manager, currently saving beauty ideas to #BeautyWithoutBoundaries board.