John Egan | Pinterest engineer, Growth
We recently hosted a meetup to discuss how companies drive growth at scale. More than 100 engineers joined to hear speakers from Dropbox, Pinterest and Yelp. Below are recaps of the talks, and you can also check out a recording below.
Using machine learning to drive growth at Pinterest
At Pinterest, we surface personalized recommendations to 100M+ Pinners to help them discover new ideas related to their interests. In this talk, growth engineer Utku Irmak covered how we use machine learning to decide the types of notifications to send and how often based on signals like engagement.
Building a Growth team at Yelp
Yelp has been building its Growth team from scratch over the last year and a half. In this talk, growth engineering manager Alex Haefner shared how Yelp approached building the team, the challenges they faced along the way and lessons learned. Check out the video for experiment case studies and more.
Growth Platform at Dropbox
In this talk, Ruchi Varshney, Dropbox growth engineering manager, and Aditi Jain, growth product manager, discussed scaling communication from the Dropbox platform to its half a billion users across channels such as email, mobile/desktop notifications and in-app surfaces for onboarding, engagement and monetization.