How to Use Pinterest to Grow Your Business

You may have heard on the grapevine that Pinterest is a fantastic way to create traffic for your blog or website, without spending any money.

You heard right.

That said, even though it’s not what most would call “social”, Pinterest has some cool features, especially if you’re curious about using the platform to grow your business.

I use Pinterest to grow traffic for my blogs without spending money, and I can’t imagine using anything else.

There’s a ton of talk about Facebook ads and Influencer marketing to grow an audience, but both of those strategies require that you spend hard-earned money that you might not have to spend on ads to get any traction, and there’s no guarantee that you will.

According to research, more than 87 percent of Pinterest users have purchased a product after seeing it on Pinterest. So if you’re not using Pinterest to market your products or services, you’re missing out. BIG TIME.

But before you sign up and start pinning “willy nilly”, here’s most of what you need to know about using Pinterest for your business.

Pinterest Basics

Eighty-one percent of the 175 million active U.S. Pinterest users are female, with about 2 million of those saving content to a “shopping board” on a daily basis.