I’m Answering the Most Asked Question About Pinterest (You can Miss It, If YOU Want to Ignore 400 Million Users!)
(Try it now to skyrocket your engagement.)
Pinterest is probably one of the fastest growing platforms when it comes to user base.
Not only user base, the number of creators on this platform is also increasing at a skyrocket speed.
But why?
Think!
Why is a visual search engine getting too much traction!
Well, you can comment down your thoughts and then we’ll see which one guessed it right!
Anyways, the real fact behind this growth is the nature and the wide reach of this platform.
It’s the 4th Largest Traffic Source in the World!
And, let me tell you about one not-so-known reason which will compel you to start creating content on this platform.
It’s — Content Longevity.
The Long Game: Why Pinterest Wins in Content Longevity
Content is the heart of any social media platform.
The performance of your content on a particular platform defines your engagement and ultimately your success on that platform.
If your content performs well, you’re likely to get more views, followers, etc.
Unlike other social media platforms where content has a short shelf life, Pinterest pins boast an impressive half-life.
In the world of social media, half-life refers to the amount of time it takes for a post to reach half of the total engagement it ever will. Engagement can be likes, comments, shares, clicks, or any kind of interaction users have with your content.
Disclaimer : The social media half-life figures presented are estimates and can vary depending on the platform’s algorithm changes, content type, and user engagement. While Pinterest generally offers a longer half-life compared to other platforms, individual results may differ.
What we can derive from this fact is that — a pin continues to generate clicks and engagement for a significantly longer period compared to a tweet or a Facebook post.
Now, if you’re convinced or even thinking about giving a try to this amazing platform, you can check this complete list of blogs which will tell you how to succeed on this platform.
The Most Important Matrix to Succeed on Pinterest
Succeeding on Pinterest is a mix of three things, which I always kept on repeating.
Strategy + Consistency + Right Tools = Success on Pinterest
When it comes to strategy, timing plays a crucial role.
There’re a tons of theories flashing online about the — BEST TIME TO POST ON PINTEREST, which I’ve personally read when I was starting my journey on this platform.
Some are true, some are misleading.
So, I decided to share what I personally experienced in my journey which was initially started from zero but reached more than 5 Million Monthly views organically.
If that sounds interesting, do follow along!
First Content, Then Timing!
Focusing on the quality and relevance of your content should always be your priority when it comes to maximizing your impact on Pinterest.
Once you’ve nailed down your content strategy, then you can turn your attention to timing.
You can read these blog posts to know how to do that.
So, now that you’ve understood the basic requirements, let’s dive into the main topic: the best times to post on Pinterest.
Rule 1 : Pay Attention to Audience Insights
Audience is the first and foremost requirement for getting success on any platform, also on Pinterest.
You can use audience insight on Pinterest to know what your audience likes.
To get access to your audience insight, follow the given steps:
- Login to your Pinterest Business account.
- Go to ‘Analytics’. Click on ‘Audience Insights’.
Here you’ll see your audience size.
Their age.
Their locations & devices used.
Pay attention to these matrices.
This data will help you tailor your content and posting times to better resonate with your target audience.
Check this post to know how to use this data to create a full-proof content plan⬇️.
Rule 2 : Post on Weekends
Although it’s a pretty simple thing, most creators ignore this!
Posting on weekends can be a strategic move which can actually increase your reach and engagement on Pinterest.
Here’s why:
- Increased Leisure Time: Many people have more leisure time on weekends, which means they’re more likely to spend time browsing social media platforms like Pinterest.
This presents an opportunity to capture the attention of your audience when they’re actively seeking inspiration, ideas, and content.
- Weekend Projects and Activities: Weekends are often when people engage in hobbies, DIY projects, home improvement, and other activities that align with the content typically found on Pinterest.
By posting relevant content during this time, you can cater to the interests and needs of your audience when they’re most receptive.
- Extended Browsing Sessions: Weekends often allow for longer and more leisurely browsing sessions compared to weekdays, when people may be busier with work and other commitments.
This means users may spend more time exploring content on Pinterest, increasing the likelihood of engagement with your pins.
- Global Audience Reach: If you have a global audience, posting on weekends can help you reach users in different time zones who may be active during their weekends even if it’s a weekday in your own time zone.
Rule 3: Catch the After-Work Crowd —Post in Evenings
Weekends are golden, but don’t underestimate the power of evenings during the week!
Let’s understand the reasons:
- Unwinding and Recharging: After a long day of work or school, people often turn to Pinterest in the evenings for relaxation and inspiration.
They might be browsing for recipes to try, DIY projects to tackle, or simply seeking ideas for decorating their homes.
This creates a prime opportunity for your pins to capture their attention.
- Sweet Spot Timing: While there’s no single magic hour, studies suggest that 8 pm to 11 pm tends to be a sweet spot for evening posting on Pinterest.
This time frame coincides with people winding down for the night, spending more leisure time online, and actively searching for inspiring content.
I personally post most of my content after 9 pm or on Saturdays and Sundays and I can say it works.
Bonus Tip: Consider your target audience’s location.
If they’re spread across different time zones, aim for a time that falls within the evening hours for a majority of them.
Final Thoughts🎯
Try these tricks to find out what time works the best for you.
But, stay consistent that’s what matters the most.
Remember — Consistency always pays off.
See you in the next value-packed article.
Till then, keep learning, keep growing!
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Hey, pals! 👋 I’m Sweta — An Editor Turned Digital Content Creator.
If you’re on the lookout for content related to Passive Income, Digital Marketing, AI, etc. tap that ‘Follow’ button and be a part of my amazing community.
It feels great to have awesome people in team❤️
PS: I’d love to hear your thoughts and suggestions!
Feel free to drop a comment or message. Your input makes this journey even more special. 🌟
Wait! The content goodies don’t end here. I’ve something more in store just for you😊
