Applied Creative Technology at Pinterest

Shana Hu
Shana Hu
Sep 4, 2019 · 6 min read

When I tell people I’m a creative technologist on the Applied Creative Technology team (ACT for short) at Pinterest, I’m always asked the same thing:

“What does that mean?”

After several failed attempts at concisely explaining what I do, I lamented to my manager Tobias that ACT sounded like a fake title. He chuckled: “It may not sound like a real title, but I promise you it’s a real job.”

And he’s right. As a discipline, creative technology has existed for a while. In essence, it’s about understanding both the…