Your new Pin stats are here!

We’ve made some updates to Pin stats that we’ll be rolling out in the next few weeks.

Pin stats are an easy way to see how your Pins are performing at a glance. Dive deeper to see the performance of each of your Pins including impressions, closeups, clicks, and saves, as well as which boards your Pins are being saved to.

What’s new?

Pin stats now give you a better sense of your reach and performance on the entire Pinterest ecosystem. We calculate a Pin’s stats by aggregating the data for all versions of that Pin. For example, if multiple people saved the same piece of content (same image, same link combination) from your site — one using your on-site Save button, one using our browser extension, plus anyone else who re-saves those saves — we’ll aggregate the data from all of those Pins.

You can see how your Pin’s performance changes over time with customizable date ranges — 24 hours, 7 days and 30 days.

You can also see what boards people are saving your Pins to, which will help you get insights into how your audience engages with your content. We heard from our creator community that you really missed being able to see all the boards Pinners were saving your Pins to, so we brought it back!

These stats, which are only visible to you, deliver insights that’ll help you create more high-performing Pins. To see your Pin stats, make sure you’re using a business account and have claimed your website.

Mohak Nahta, Product Engineer at Pinterest, currently saving ideas to Infinity Pools