VR and Digital Health
André — Where did you learn more about the VR?
Because the this is a tech company so I assume you’re not a programmer, you are not a developer or a designer.
Valentino — I’m not at all. In our team, we have nine people and we cover pretty much every field. Every element and all the pipeline of the development. We have biomedical engineers working on the biomedical device section. We have game designers working specifically on the design of the game experience. We have software and Virtual Reality engineers working on this for a lot of time.
We have business advisors and we have a specifically VR technicians.
André — Sorry to interrupt you but I assume you may also need kind of anthropological and sociological advisers. And some kind of consultants in that area, right?
Valentino — Yes. We work in strict contact also with psychologists, with doctors. We are building and expanding our board of advisors with people working in that the VR for the last 40 years.
So we can be able to speak with them to refine our project and understand what are the pains and gains of our solution. On top of that, we went to three accelerator programs. All of them dedicated to digital Health.
First, the Merck Accelerator. Next in the Texas Medical Center, in Houston, US. That is the biggest Medical Center in the world and it was definitely dedicated to just digital health.
And now we are in collaboration at Accelerace in Copenhagen. So we are continuously learning. We are going deeper into the potential of virtual reality. What we are building is an interface between research, the biomedical device and the business application.
I want to say that there is a huge amount of knowledge in academia about Virtual Reality. There is a lot of knowledge and experience there, but it’s diluted. It’s not user-friendly.
The goal of a startup is to make this knowledge very immediate, user-friendly and easy to apply in the economics of work.
The startups have to be a bridge — a transfer of technology that is coming from the academia to the real world. It’s something that is very needed.
André — And for people who are making this transition or are wondering if they have what it takes to achieve this. Is there any book or main content that you read or learned while undergoing this?
Valentino — We read a lot of books. We had a lot of references. But I would suggest, for example, a study by a researcher — a psychologist — Giuseppe Riva. Is was one of the Pioneers that proposed groundbreaking visions and research in virtual reality and digital health. That is a very good starting point because it’s also specialized in a very immediate communication.
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