The Mobile Mindset
Why business needs to shift to a mobile-first mindset.
Mobile is eating the world. Over the last decade mobile has grown from dumb, brick-like objects to a permanently connected technology that has reached every corner of our globe. From the most developed nations through to the most rural and isolated cultures. It has connected us and brought us closer together as a global community than at any other point in our history. And yet many businesses are still playing catch-up.
In just the last few years mobile usage has exploded across the population and it shows no signs of slowing. Smart connected devices are changing lives and disrupting entire industries. This is especially true in countries where many cannot afford large, expensive computers and super-fast broadband. Mobile is the first and only computer they have had which makes this relationship especially important. New markets are opening up where there just wasn’t anything previously. In the future this will be only become more apparent as our 24/7 connected technology is even more integrated into our minds and bodies.
Why mobile and why is it important?
Mobile allows us all to stay continually connected to the digital world and our digital selves. It’s by our sides as we sleep, walk and even eat. It has changed the way we interact with companies and services. Brand engagement has been dramatically shifted with the advent of mobile and in particular through social networks. Mobile has driven this forward at a terrific pace becoming the norm for many consumers. The newest of generations have a unique ability to understand this technology, it’s part of their lives, for better or worse.
Businesses can no longer afford not to be optimising for a mobile experience and giving serious thought to their mobile strategy, along with all the touch-points of their customers journey. From a perfectly crafted mobile-optimised website to a delightful, super-slick native app, these experiences determine how your customers see you. Mobile has the power to transform people’s relationship with a brand by offering them experiences that they truly love. It offers a deeper and more personal connection with technology. Simple, delightful and full of surprise.
Due to mobile rapidly spreading to every culture and demographic, it’s vital that forward thinking companies adopt a mobile mindset if they are to keep up with the times. In recent years we have all seen what happens when a young upstart comes along with fresh ideas and the tenacity to challenge long held processes. Many of the biggest companies to disrupt these industries have adopted a mobile-first strategy. From Facebook and Uber, to Spotify and AirBnb they reach millions of customers with simple, delightful and habit forming experiences. Engagement is key here for establishing long-term customers. Understanding the role that mobile plays in the person’s life, the emotions that surround these processes and what jobs the customer is trying to achieve is vital for creating products that people connect with and actually want to use in their everyday lives. It’s a much more powerful connection and one that cannot be overlooked.
The general public have become much more technically savvy in the last decade, with customer expectation at the highest it’s ever been. Combined with the fact that it’s that much easier to move to a competitor, you need to form habits early and most importantly put serious resources into creating a world-class customer experience that keeps people coming back. The most powerful of sales tools are your customers themselves. Making them evangelists of your products will propel you way above the competition.
The future of mobile
While the future is often hard to predict, there’s one thing that is for sure. Mobile is here to stay and it’s changing almost every industry in the process. What form this takes could be one of many. Technology will become more and more integrated into our lives and for even more people around the world. Internet speeds are becoming faster and faster, with mighty behemoths such as Google and Facebook trying to give wireless internet connections to even the remotest parts of the globe. Mobile will continue to play the lead role in bringing technology and services to the masses. Investing in this future will be absolutely necessary for any business with a digital element (which is almost all!). No longer can businesses play catch up with mobile and think they will survive. Switching to a mobile mindset and adopting a mobile-first strategy might be the thing that saves them. It’s about investing in serious design thinking around a businesses products, services and customer experiences to create brands that are unforgettable.
If you’d like to know more about how I am helping companies with their mobile-first strategy and transforming their user experiences please check outwww.pivotbot.com. I personally help you master the art of mobile design strategy, user interface and user experience design. I offer value-driven and practical consultancy to turn your mobile experiences into world class products.
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