Want to Have a Successful Startup? Consider Desirability, Viability, and Feasibility Before You Get Started.
by Lauren Yeoman, Marketing & Comms Manager, and Katherine Barrow, CSO at Pixel Fusion
The problem that we see quite often is that people assume that if they can validate that their idea is a problem that people actually have and it’s a product that people actually would like to use, then that’s it — they’ve got a really successful startup on their hands. And so the real problem is when you forget about the other two factors.
Read the full transcript here: https://medium.com/pixel-fusion/how-to-validate-your-startup-video-transcript-dfc32d3cf51e
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