Get Higher Response Rate From These Cold Emailing Techniques — Part — 1
Ready to learn the hack of cold mailing ?
Cold Mailing is Not Spamming! Many people feel cold mailing is a waste.
Wrong, Completely Wrong.
I had the same worry when I started working for PixelGenie. Cold mailing for startups ? I was a little skeptical. In a Startup, this is the time when we have to make sure that everything we do is worth the while. NO chance of wasting time. It’s the beginning, we have to scope out work, finish the to-do list daily. In such a scenario, I thought to myself. Will cold mailing be effective ? The time spend, will it be useful ?
The answer is Yes.
Cold mailing is the most basic and important part of sales. Also, the most cheapest and approved method. It is The ONLY avenue to reach important sources in our business.
“Cold Mailing is like the necessary struggle in Life.” Its difficult! Yet also very Essential. The best personal way to reach No Relationship audience.
There are two type of cold mails — Bulk cold mails and Personalized cold mails.
In this part, I will focus on optimizing personalized cold mails. Lets begin with understanding important reasons to send personalized cold mails ?
- Higher end sales.
- More enterprise level sales.
Remember, ‘Your time investment in this will be well worth it.’
Now, Lets see how to draft personalized cold mails for definite response. Below are Six features of a good cold mail :
1. Know Your Prospect :
Many recommend this ? Let’s learn how to do it. Choose any 1 way :
#1 Way
- Do a little research
- Find out who is your man/woman ?
- What do they do?
- How they see the world?
- What interests them and what are they striving for?
- Do you have any commonalities?
These information will help you personalize your mail and will grab their attention. People love to hear about them from others. In the world of self marketing, if someone talks about you. It makes a BIG difference.
#2 Way
Mention in your mail, why are you willing to connect with them and not anyone else. Why do you wish to share your passion with them.
Research says, people are far more motivated to help others when they feel uniquely qualified to do so.
#3 Way
Speak about a small story that they can relate to or what will make sense to them.
Read about their personal history. Some story that they have shared with the world, their struggle. You could find a common ground in that. May be something similar that you are doing. They will be able to relate to it and better chances of connecting, getting their attention to you.
Like I mentioned above, “Your time investment in this will be well worth it.”
2. Validate Yourself :
It’s important to show that you know your prospect, to personalize the mail. But it’s equally important for them to know who you are, and why should your mail matter to them.
“ You and yours are equally important as I and me ”
Show them reasons to trust you. Checklist to develop trust :
- Mutual friend — Find out if you two have any common contact. A friend of a friend is no longer a stranger. The best situation, if you could ask your common friend to put up a recommendation.
- If you have any credibility authority or social status in the field that matters to your prospect, put it across. This will build faith in them to get a valuable deal getting associated to you.
- Find commonality — specially for personal group. If there is any common ground between the prospect and you, go ahead use it. If it’s other than the professional ground. Do not hesitate.
3. Solve A Problem :
Let your mail show that you can solve a problem for them.
Everyone looks for a solution.
Everyone looks to live a better life.
Your mail can answer anything related to these two topic, the reader will not only see but also react to your mail. How can anyone say No for a solution to their problem.
If he/she has such a service — Study them well, study their page. Look for issues. Point it out on you email and give your solution to that issue you see.
Be innovative in your approach.
4. Short, Easy & Actionable :
Short — Make sure your mail doesn’t consume a lot of time of the reader or even make them feel that it will. Why ?
- Long mail’s are scary and avoidable.
- Short mails are attractive and faster for the reader to understand the purpose.
- Attention span of human are decreasing over the period.
- Time is precious.
Easy — Paul Graham said, “Informal is the athletic clothing of ideas.”
When you meet an unknown person, you do not start with a complicated, or use Shakespeare’s language.
Similarly, draft the mail in a way that you are verbally speaking to your prospect. Read your mail out loud and check if it sounds natural, that’s how I re-check my emails.
Actionable — Keep your mail clear, straight to the point.
“Let me know, what is the right time.” Sounds vague and makes the reader want to run through his busy schedule that even he does not remember. Instead use — Would you be free for a quick call at 3 pm on Friday 3rd March, 2017.
5. Be Appreciative :
Not asking to grovel on them, but use it to make them feel that they are a good person if they help. Use phrases like:
- Thank you very much.
- Completely appreciate it.
- We would be very grateful to you, if.
- I was pleased to have this conversation with you.
The more they are appreciated, the better they will feel to do something for you.
6. Don’t Use Template :
There are many templates for cold mailing. Some of them are amazing to use for bulk mails but none for personalized mails. I guess that’s fair, if something is personalized it does not come from templates.
In conclusion, cold mailing is super important to kick start your sales. It is power supply to your business. Test and try and keep trying. Just do not give up. The next article on Bulk Cold Mail will be up soon.
If you like what you read, kindly tap the ❤ button below — as a writer it means the world. Want to discuss more, reach out at rashika@pixelgenie.co
