PlainFlow Digested Week — 13th
What’s this?
This post is a gentle recap of what we’ve already sent to the subscribers of the PlainFlow Digested Week (now 638 — +89 since last time).
Wait, what’s the PlainFlow Digested Week?
The PlainFlow Digested Week is a weekly Open Source Newsletter where we collect the best resources related to Tech-Marketing/SaaS/Analytics on the internet. The PlainFlow Digested Week is brought to you by @leonardofed. You can collaborate to this project on Github.
Why sharing this on Medium?
We believe that Medium is the perfect platform to share the weekly selected articles we collect, not just with our email subscribers, but also with the rest of the world.
How can you help us?
Sharing this post with friends and colleagues and encourage them to sign up at the PlainFlow Beta. Enjoy!
On Email & Product Marketing
- The transition from a marketing or software engineering position into product management is not simple as it might appear. In this personal post, Jason Rodriguez (product manager at Litmus) reveals the pressures and anxieties when starting out in this role.
- Being transparent sometimes is game changer. In this fascinating piece, Conrad Wadowski recalled what Matthew Bellow, CEO at Yesware and other SaaS companies founders did. Full of example of transparency and leadership.
- Intercom is one the fastest growing SaaS in history. Intercom did it without spending an insane amounts of money on advertising or marketing. Early this week noah kagan dissected in a very detailed a post what was the Intercom growth strategy.
- Very rarely I miss what DHH writes in the Signal v. Noise. This week he explained why whether you enjoy what you do depends not just on what kind of product you’re building but who you’re selling to as well.
- We published “How we decide what to write?” following up to what to we wrote last week “How we write at PlainFlow”.
On Data and Analytics
- As human beings we find statistics and probablity counterintuitive. Early week Nichole Elizabeth DeMeré shared this outstanding visual introduction to probablity and statistics.
- The intersection between Marketing and Analytics has been a very discussed topic. In this write-up Nirmalya Kumar don’t take anything for granted and gives his unique point of view.
- I think 8 out of 10 of the previous PlainFlow Digested Week featured a piece by Tom Tunguz. No exception this week. Tom succinctly explained this week why data are useless unless you can act on it.
On Tech Marketing
- guillaume cabane, VP of growth at Segment revealed in this interesting talk what are the most common pitfalls when it comes down to customer experience and how to handle them.
- Providing an API it’s easy. Have a lot of developers using that API it’s hard. In this post Aline Paponaud explained the difficult path for companies when it comes down to making their API widely adopted.
What surprise us this week
- (If you never heard of swardley and his maps you better read this first.) In his last post Simon used the three horizons model to analyze an enterprise business.
- To build a successful company, your distribution strategy (C) must be a function (F) of your product (P) and your target (T) market— f(p,t) = c This post is a deep walkthrough in building a distribution channel from a strategic stand-point by Andreessen Horowitz.
- Ashley Carroll now partner at Social Capital sat down with Cara Harshman and shared her journey from product management to VC.
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