PlainFlow Digested Week — 6th June
What’s this?
This post is a gentle recap of what we’ve already sent to the subscribers of the PlainFlow Digested Week (now 547 — +66 since last time).
Wait, what’s the PlainFlow Digested Week?
The PlainFlow Digested Week is a weekly Open Source Newsletter where we collect the best resources related to Tech-Marketing/SaaS/Analytics on the internet. The PlainFlow Digested Week is brought to you by @leonardofed. You can collaborate to this project on Github.
Why sharing this on Medium?
We believe that Medium is the perfect platform to share the weekly selected articles we collect, not just with our email subscribers, but also with the rest of the world.
How can you help us?
Sharing this post with friends and colleagues and encourage them to sign up at the PlainFlow Beta. Enjoy!
On Email & Product Marketing
- Early this week I was blown away by this guide. FullStory interviewed leaders around the topics of Customer Experience and Marketing, including: Mark DiCristina, Ty Magnin, Amy Ellis, Joseph Angelo Todaro, Danny Greer and Joe Stych. Such a wonderful job.
2. Simon Whittick, explained in this Medium post, how they integrated Quora into Geckoboard’s content distribution strategy.
3. Recalling Ben Horowitz’s document Good Product Manager/Bad Product Manager, Lawrence Ripsher, explained in amazing post, what are the core ingredients the make a great product manager. Must read.
4. Last week Brooke Goodbary wrote a brilliant piece about product habits. In her post she dissected the models for how habits are created and triggered.
5. I was one of the first fan of goodemailcopy.com. So simple, so effective. Last week I noticed a very similar project on the sales side — Good Sales Email.
On Data and Analytics
- In most companies, when it comes down to user metrics, there’s a huge mess and every team has its own interpretation. In this essay, we gave a practical glossary template for SaaS user metrics.
2. lindsay m pettingill published an insightful piece in the AirbnbEng blog where she summarized four key principles for making experimentation count.
On Tech Marketing
- Dion Hinchcliffe expressed in this post who should own and control the marketing tech stack in 2017.
What Surprised Us
- Venkatesh Rao, explained in this email why roadmaps are the key to plans; roadmaps create certainty in an uncertain world, often by moving uncertainties elsewhere in a zero-sum way.
2. After a few years I heard again the name of Sir. Micheal Porter. Tom Tunguz explained how the Porter’s value chain analysis isn’t only useful at the industry level but it can be also used also at the company level.
📝 If you have ideas on what should we write next in the PlainFlow blog don’t hesitate to reach me out on twitter @leonardofed
