PlainFlow Weekly Digested — 29th May

What’s this?

This post is a gentle recap of what we’ve already sent to the subscribers of the PlainFlow Digested Week (now 493 - +54 since last time).

Wait, what’s the PlainFlow Digested Week?

The PlainFlow Digested Week is a weekly Open Source Newsletter where we collect the best resources related to Tech-Marketing/SaaS/Analytics on the internet. The PlainFlow Digested Week is brought to you by @leonardofed. You can collaborate to this project on Github.

Why sharing this on Medium?

We believe that Medium is the perfect platform to share the weekly selected articles we collect, not just with our email subscribers, but also with the rest of the world.

An excerpt from the PlainFlow Digested Week Email

On Email & Product Marketing

1. Karel Ledru-Mathé from Visible wrote You do not need email confirmation in your sign up flow and explained how & why they reduced a 4 step process to 1.
2. Scott Belsky wrote a brilliant post prospecting a future Notification layer API that would flip the model, incentivizing app developers to push only the most actionable, well-timed, and value-add notifications in pursuit of premium attention for their products.
3. Nichole Elizabeth DeMeré wrote a golden piece about the interactions between brand and customer over the course of the entire relationship in the 8 Innovative Ways to Use CX Metrics to Create Unbeatable Customer Experience ft. Wootric
4. One of my favorite post of the month is: Drip campaigns — How we do them differently at Highrise by Nathan Kontny. He explained in layman terms the fatigue that marketing automation is having right now.

On Data and Analytics

1. Alex from ConversionXL asked me to write something for their Blog. I said yes. It took me 3full hours to write Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks.
2. Our previous post The Modern SaaS Stack and the Unexploited Amount of Data was featured on Y Combinator’s HN and the thread ended up being very interesting.
3. Bill Franklin deconstructed the Google Analytics tracking script in this 10min read post.

On Tech Marketing

1. The marketing technology landscape is big, broad, and deep. So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. Scott Brinker proposed a model for organizing the chaos of marketing technology: The 6 C’s Model.
2. I said it many and many times: the standard GA’s attribution models were broken. Last week at Google’s Marketing Next the company announced the beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
3. Lana K. Moore will soon start a new blog on Marketing Technology — it looks promising. It will be launched by June 2017. The site is still under construction.

What Surprised Us

1. I got a very curious email asking me how we create the charts in our articles. I took the chance to publish How We Write at PlainFlow and explain how looks like our entire writing workflow.
2. Really Good Emails featured The PlainFlow Digested Week email newsletter, you can get to the source code on Github.
3. I usually don’t feature products here, but Roadmap by Brittany Fuller blew me away. One of the best product I’ve seen to capture feedback and communicate your progress to users.

📝 Last week I received tons of feedback and new ideas on what writing next. A few very interesting topics on SaaS Data Dictionaries came up. The post will be published and featured here next week.