Colour Theory
When designing a colour palette for a website, there are four standard styles. These are monochrome, complementary, analogous and triadic. Monochrome and analogous use shades of one colour and colours which are next to each other respectively. They create a very unified design, but it can sometimes become repetitive. Despite this, it can be good for achieving a calm feel usually. Complimentary schemes take from colours from the opposite side of the wheel. Because they are so tonally different, they contrast and can create drama and excitement within a colour scheme. Finally, the triadic colour schemes can often create some of the most interesting. By using a triangle, the colours tend to come out varied but still balanced, giving you wide scope you wild scope for colours to use.
The colours we use in design all can have deeper meaning but this is dictated by what colours we put next to each other. For example, putting yellow can have connotations of happiness, warmth and summer but if put next to yellow, will symbolise danger. This is something that is linked to culture as they will have different connotations for different pairings. Another thing which may make or break a colour palette is the shade of the tone. for example, light blue can symbolise freshness and the tropics but a darker blue may evoke feelings of sadness. On top of this, shades of navy are considered to be trustworthy and professional.
I have chosen to use earth toned colours such as green, burnt orange and blue to give it a natural feeling. The greens should show the freshness and youthfulness of the site whilst the orange makes it warm and inviting. The blue, in this context, will be like water and will make it feel fresh.
