Visual Identity
A strong visual identity is key to creating a recognisable brand. This is comprised of a logo (and variations), colour palette, use of imagery and typeface. The idea is to create a set of conventions to stick to so the brand can be recognised anywhere without needing the name stuck on it.
The Spotify logo guide above shows how a brand must be able to change the logo to suit different settings and still be recognisable. It uses a simple design which is easy to recognise whilst being true to the colour palette. By doing this, the company are able to use it across different promotional materials and not just stick it on the top left corner in a white box.
Billy! does a good job of carrying images across all of its media outlets to show a complete visual style throughout. The images are clearly thought through and reflect the company’s ambition. It has enough difference throughout to keep it interesting but enough similarities to make sure the user knows this is the same company throughout.
