Brand Stickers | Next Gen’s Ad
Despite increased digital advertisement spending in 2020, the much sought-after Gen Z continue to evade advertisers. However, there is still an untested place for brands to reach Gen Z, somewhere teeming with potential…their coveted chats.
According to a study by IBM, 75% of Gen Z choose smartphones as their device of choice and 73% of respondents primarily use their devices for chatting and texting. Considering that Gen Z users are moving to spaces where they can enjoy private messaging — it is almost a no-brainer that companies want to access this space. That’s now possible with branded stickers — advertising in this way is even more seamless than with native advertising, allowing audiences to not only interact with the brand, but also interact through the brand.
Why ads in chat previously failed
Why this space has remained relatively difficult for brands to access becomes clearer when considering the case of Facebook, who planned to sell ads in WhatsApp — only to walk back the unpopular move after much backlash. It isn’t hard to understand why — with so many popular messaging apps out there, it is easier to jump ship from one app to another as soon as there is even a hint of friction.
How brand stickers resonate with Gen Z
Brand stickers circumvent this particular issue because unlike other forms of mobile advertising, such as unskippable video ads or pushy banner ads, brand stickers are meant to enhance the messaging experience, as opposed to distract from it. Digital natives since birth, Gen Z are the experts at communicating via their mobile phones — masters of the use of visual media in conversation. Through emojis, memes, GIFs — and animated stickers, Gen Z don’t just type what they feel, they show it. By offering something valuable to users in the form of animated sticker packs used for self-expression, brands not only build awareness, but also affinity and loyalty as users turn to these stickers in everyday situations and conversation.
Brand stickers made easy with mojitok
So how does a brand or platform go about actually getting sticker packs out there in the world? There are several options — including using an internal design team to research the in’s and out’s of sticker production, then finding the appropriate messaging services, building relationships with them, pushing to get featured — and then finally publishing the sticker pack. Or, you could skip all that and focus on what you do best, and allow mojitok to do what we do best — all things stickers.
Why create ADstickers with mojitok?
Working with mojitok to make your ADstickers means your brand is covered and supported at every stage of the process, from planning and production, to release and promotion, and everything that comes afterwards. Whether your brand already has stickers, doesn’t have stickers but has a brand mascot or character, or anywhere in between — mojitok can support you to make the animated sticker pack that expresses your brand in a way that users love. For those without a mascot, your brand can leverage popular existing mojitok characters to quickly and easily guarantee pack downloads and shares. Together, once campaign planning and production is finished — mojitok can then publish your published pack through our partners, with pack compatibility across major messaging players and services.
Not just about awareness, conversion matters too
Making ADstickers an even more attractive format is the utilization of outlinking. Building awareness is fine, but conversion is what really matters to brands. Users enjoying branded stickers is a desired outcome, but letting them access a website or download and app from within the sticker pack offers value to both users and businesses; freedom and choice to the user, trackable conversion for the business.
What you can expect from ADstickers
- Sticker packs of 16–24 stickers, available on multiple channels
- Guaranteed reach, promotion, and outlinks through the Samsung Galaxy Store
- 20,000 pack downloads in the first 3 days*
- 50 million impressions and 480,000 shares in 4 days*
*based on past performance
How can I get started?
Learn more and contact us about ADstickers here, or feel free to reach out to us at business@mojitok.com.
mojitok
Developed by Platfarm Inc. in South Korea, mojitok is the ultimate sticker solution for all communication platforms. Preloaded on Samsung smartphones and Google’s official content partner, mojitok transforms digital communication through 200,000 GIF stickers and advanced AI technology. We hope to connect our 300 million users around the world emotionally through the universal visual language of stickers.
