How to achieve your app’s user engagement + revenue KPIs — with stickers

by mojitok

mojitok has helped companies with mobile apps increase their user engagement, including Samsung with an over 400% increase on Galaxy phones in 6 months. Every month, 3.2 billion people are sending mojitok stickers.

(a few of the apps achieving their engagement KPIs with mojitok)

Here are some of the goals app Project Managers sought to achieve in 2020 and the ways we helped them get their best results.

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The Goals

In 2020, the PMs we helped sought to:

• Differentiate their app
• Meet user expectations (as measured against competition’s offerings)
• Increase user community activity
• Increase revenues

The Challenges

But were challenged by the following obstacles:

• Differentiation, Challenge: their apps offered similar services as the competition and no technological breakthroughs were available to distinguish their service
• Meeting User Expectation, Challenge: the incumbent competition had accustomed users to a high-quality experience and the PM’s company doesn’t have the resources to catch-up to that user expectation and continue to meet it
• User Community Activity, Challenge: matched users were not engaging in lasting conversations within the app
• Revenue, Challenge: ads are interrupting the core service users came for and they were ways away from the introduction of another product or service to sell

(Do you also have these challenges? Stickers like this might be the solution for your app)

The Solutions

Here are the ways PMs overcame their challenges and achieved their goals with mojitok.

Differentiating their app (previous challenge- similar apps)

• These PMs gave their users access to location-based stickers unique to their app and easy ways to access stickers such as real-time suggestions and search by emotion — powered by mojitok’s award winning technologies.

Meeting user expectations (previous challenge-resources to catchup to leader)

• These PMs gave their users access to location specific stickers that were regularly curated so that new users could easily see their app had better stickers than the alternatives.

Increase user community activity (previous challenge-user discomfort)

• These PMs made conversations easier by offering users prompt stickers based on their apps service to make breaking the ice easier and more delightful.

Increase revenues (previous challenge-lack of an additional product)

• These PMs gave users access to a set of free stickers and the ability to purchase locally curated premium stickers available in an in-app marketplace

(Content collections and feature APIs can be customized to better suit your use case)

What do these PMs know about stickers (emojis) that other PMs don’t?

(Stickers have no background and keep user experiences neat)

• Users around the world send 16x more stickers than GIFs. (Forbes)
• Giving users the ability to communicate with stickers adds a new layer of personalization and diversity of interactions within your app that encourages users to invest more.
• In parts of the world, users decide which app to stay on based on the availability of high-quality stickers — especially if alternative apps seem similar enough to them.
• In 2020, users engaging in more text-based conversations are reaching text exhaustion faster and stickers naturally fit within conversations.
• Users are already purchasing premium access to stickers on their favorite apps. In 2019, users of the messaging app paid $268M to use premium stickers in their messages. (Line)
• Users are actually purchasing stickers from 3rd party apps to use in their favorite apps. (Play Store)

Why PMs and their Teams chose mojitok for their stickers

1. Reliability at Any Scale: When an app is being used regularly by millions of users in different parts of the world — teams with high-performing apps chose mojitok because of our 99.99% up-time guarantee and outstanding track record on Samsung Galaxy’s worldwide user base.
2. Sticker Collections Their Users Will Love: When teams want to deliver quality and appropriate content that will be enjoyed across their user segments in different regions — they chose mojitok for our internationally-sourced content and curations that are already being enjoyed by users in over 40 countries.
3. Resource-Free Access to the Newest Stickers and Technologies: When teams want focus on increasing the value of their core services over their competitors — they chose mojitok because they can access growing content libraries and the newest technologies to delight stickers with users more such as text-to-sticker NLP recognition, without taking away time from their core product.

See The Results for Your App

(Applied well, stickers can increase engagement and revenues over 400%)

These solutions a few of the ways we have helped apps engage their users. mojitok has made a selection of their stickers and delivery solutions freely available for PMs wishing to see sample the user engagement growth possible for their app.

If you are interested in seeing results for your app, please email tomas.castro@platfarm.net for access to our sample APIs.

mojitok have developed content strategies and solutions for apps that regularly engages users in these countries.

(Countries where mojitok’s solutions are engaging users)

Mojitok is a trusted partner of Samsung, Google, Telkom Indonesia, SK Communications, and many more.

Contact mojitok@platfarm.net to learn more about becoming a partner or sign up for a free consultation here.