Brand Extension #Fail

Christine Mohan
Platform Agnostic
Published in
1 min readOct 16, 2012

Noticed bit of a branding disconnect with our new fave Craves.

Someone got smart and designed Fred Flintstones vitamins for adults. Much easier pill to swallow, literally.

But the small print is kind of funny. Maybe they can rebrand as “Two A Day.”

And BTW, why are vitamins so expensive???

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Christine Mohan
Platform Agnostic

KILT Protocol in Berlin. Priors: Web3 Foundation & Polkadot in Zurich; @Civil Media in Brooklyn; digital ops & PR for the NYT, WSJ and startups.