The Enigma of Online Engagement

Lately I’ve been fascinated by the native advertising discussions. The line between editorial and advertising has always been a hot topic, for print and online, but sponsored content is edging closer and closer to the news well.

However there’s still plenty of room for innovation within the standard ad positions. Adweek recently highlighted a number of ad executions at NYTimes.com, including the Russian homepage advertisement for “The Americans.”

A period New York Times front page in Russian…

…links to “The Americans” Facebook page.

Immersive, engaging online creative. With no ick factor.