From Egosystems to Ecosystems

From Customer Journey to Ecosystem Journey Mapping

a strategy framework to enable growth in the era of platforms and ecosystems

Matthias Walter
Dec 2, 2019 · 11 min read


Intro


The rising era of the Ecosystem Economy

We are at the beginning of the Ecosystem Economy era

But what exactly is an ecosystem?

Meaning that the ecosystem era is the next phase of bundling after platforms shaped an era of “unbundling”.


From customer journey to Ecosystem journey

Publication of the Ecosystem Journey Canvas at the Platform Economy Summit 2019

Disruption is getting faster


The Tool — Ecosystem Journey Canvas

Customer Journey Mapping vs. Ecosystem Journey Mapping
The Ecosystem Journey Canvas

Purpose of the Canvas


How it works — step-by-step guide

1. Define the Customer & Scope of Ecosystem

2. Emerging Customer Needs

3. Stakeholder Mapping


Example: Business Travelling in the Mobility Ecosystem

Example of the Ecosystem Journey Canvas for the micro ecosystem of “Business Travel”

Conclusion

With the Ecosystem Journey Canvas we provide a highly intuitive tool that can help managers to structure the offering portfolio for an ecosystem in a highly customer-centric way.

Platform Innovation Kit

Practical insights & strategies to ideate, build and grow platform based business models. We are the creators of the Platform Innovation Kit, a methodology which helps startups and corporates to launch and scale digital platform businesses. http://www.platforminnovationkit.com/

Matthias Walter

Written by

Helping incumbent organisations fightback against digital disruption with platform-based business models | Creator of the Platform Innovation Kit

Platform Innovation Kit

Practical insights & strategies to ideate, build and grow platform based business models. We are the creators of the Platform Innovation Kit, a methodology which helps startups and corporates to launch and scale digital platform businesses. http://www.platforminnovationkit.com/

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade