Platform Strategy

Platform Crisis Response Strategies

How to respond to a crisis as a multi-sided business

Matthias Walter
Mar 29, 2020 · 6 min read
  • To survive a crisis a structured 4-step process is required
  • The process is led by a “Crisis Response Team”
  • A new “Crisis Response Canvas” supports the work of the team giving a structured framework to assess the situation, evaluate options and to take actions

Intro

The Corona-Crisis is in full swing and the impact to business (economics), society and environment are big. After the supply-shock in February, when China locked-down production, we face now the demand-shock. Everybody in Europe and US (as biggest markets) are cancelling or postponing orders to reduce costs. Also platforms (multi-sided businesses) are impacted and have to turn-on crisis mode to survive. Based on our close collaboration with platforms we developed a “Platform Crisis Response Canvas” to support platforms to understand the threats, evaluate options and take the right actions to survive and even to identify growth opportunities.

Even Platforms are hit strongly by the Corona-Crisis

The 4-step Crisis Response process

Facing a “crisis” is nothing new for startups and corporates … but the magnitude of the Corona-Crisis is something nobody faced the last centuries. To stay ahead of the development and not just to react to the crisis, we recommend a well-structured 4-step process — executed by a cross-functional team.

Step Zero — Form a Crisis Response Team

Because the crisis has impact to all areas of your business, you have to ensure that all of them are represented in your Crisis Response Team. It’s not just about sales and marketing, but also the supply side / production and your workforce. Bring them all in one room and work closely together. This helps to shorten communication cycles and timely reaction to latest news and changes.

Step One — Assess the situation

After you gathered your team, you should breath, calm down and do a structured analysis of the situation. Guiding questions should be:

  • What is the impact to our stakeholders (consumers, producers, partners) and how will they react? Try to foresee their reaction to be proactive
  • What will be the impact to your business — on viability side and feasibility side of your business model
  • How long will you survive? How much cash is required?

Step Two — Evaluate Options and Plan

Based on your initial understanding of the impact, you can now start to list options and evaluate them.

  • How can you keep demand up? Stimulate demand?
  • How can you ensure supply is secured?
  • How can you cut costs?
  • How can you get cash or additional funding?
  • What is secondary and can stay in the backlog?

Step Three — Communicate with your ecosystem

Before you take the actions you should start communicating. Be transparent to your customers and stakeholders. Open and timely communication builds trust and trust is essential in each crisis. People will remember how and how often you communicate, because they also want to understand want will happen to them.

Step Four — Take Actions

We talk here about short timeframes. Some actions will be immediately some 2–3 days. As a Crisis Response Team you have to ensure that those defined actions are taken and the results are measured / monitored and reported.

This is a Loop — no a linear process

As you can see in the chart … the process will re-start with an assessment of the situation. Depending on the crisis, you should have sprints / loops of 1–3 days to ensure you re-assess the impact of the crisis and understand the impact of your actions to your business.

The Platform Crisis Response Canvas

To support the process we developed a new canvas for multi-sided businesses to perform a well-structured analysis / assessment and to identify appropriate actions and communication strategies.

The Platform Crisis Response Canvas

The canvas covers 5 major areas

  • Desirability — What is the impact to your multi-sided customers and how can you build a “firewall” of actions to lower the negative impact
  • Viability — What is the impact to your business model and how can you lower costs or bring in new cash to extend runway.
  • Feasibility — How can you protect your value-chain — protecting workforce, protect IT and Data architecture, stabilize supply chain
  • New Growth Opportunities — How can you identify and capture new growth opportunities as each crisis will also spark demand for certain services / products
  • Ecosystem Support — Think about the ecosystem you are in … how can you support it and give back … the ecosystem and people will honor it with trust in the long run.
Example of AirBnB and how it could assess & react to the crisis

Free Download / Platform Innovation Kit

The canvas is published under creative commons license and can be downloaded at the Platform Innovation Kit website.

Free Live-Webinars about Platforms

To support companies through out the crisis, we give free Live-Webinars about platforms and digital ecosystems each week on Wednesday. If you want to attend, please visit www.platforminnovationkit.com/trainings and register for our upcoming sessions. If you subscribe to our newsletter then you will be notified about new sessions as we currently expand our program week-by-week.

Entrepreneurial Platform Innovation

Insights from founders to launch and scale a platform / marketplace business

Matthias Walter

Written by

Helping incumbent organisations fightback against digital disruption with platform-based business models | Creator of the Platform Innovation Kit

Entrepreneurial Platform Innovation

Practical insights founders & CEOs on how to launch and scale a platform. Powered by fastbreak.one and the global community of the Platform Innovation Kit, http://www.platforminnovationkit.com/

Matthias Walter

Written by

Helping incumbent organisations fightback against digital disruption with platform-based business models | Creator of the Platform Innovation Kit

Entrepreneurial Platform Innovation

Practical insights founders & CEOs on how to launch and scale a platform. Powered by fastbreak.one and the global community of the Platform Innovation Kit, http://www.platforminnovationkit.com/

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