Byta Debuts New Look, Updated Platform
A stunning brand and product redesign introduces a new look, improved functionality and updated features. Byta continues to innovate, supporting user needs within the audio sharing space.
Byta’s redesign is the result of the $1.9 million CAD funding round led by the Canada Media Fund in 2020. This funding is the first new money in the audio sharing space since Soundcloud over 10 years ago.
Byta (byta.com) enables everyone to send and receive digital audio in a clean, simple and secure way. Built for everyone working with music today. Byta is unrivalled in taking advantage of audio files’ unique properties — reading and writing file metadata, converting file formats and delivering fast yet secure streaming.
With more than 60,000 new tracks being uploaded to Spotify every day, artists and their teams privately share music to build interest pre-release. Privately sending files and streams — tasks repeated millions of times a day around the world — is incredibly difficult to accomplish efficiently on desktop, and near impossible on mobile. Shortcuts and insecure products cause leaks resulting in artists losing control of their narrative. Files are mislabelled and misplaced. Music goes unlistened and artists remain undiscovered. With this new redesign, Byta becomes even more effective in solving these industry-wide problems, making listening easier while still ensuring unparalleled security.
“The new, cleaner layout makes the whole Byta experience even easier to navigate, saving time when you need to share your music,” says Byta Co-founder and Head of Product Jen Pomphrey. Over a full year, with the help of Byta’s most dedicated users, the app was redesigned from the ground up. “A completely new colour scheme, new logo and streamlined features, which of course includes our continued commitment to security” adds Jen Pomphrey.
Byta was founded by Marc Brown in 2017, inspired by his time spent as a radio plugger based in London, UK. DJs complained about how disorganized things had become since the advent of digital audio files. Music was arriving improperly labelled and in the wrong file formats. “Music discovery has two layers. The first and most obvious is by music fans after release. However the second, the discovery of music within the music ecosystem pre-release, was completely broken and needed reimagining” says Marc Brown, who has worked across the global music industry for over 20 years. Byta was initially developed as a response to these concerns, the need for a more effective way to privately exchange audio files and streams. Byta’s new redesign redelivers on this promise.
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