Feed Media Group Partners with Reservoir Media to Bring Fully Licensed, Hit Music to Startups Using the Adaptr Platform

Platform & Stream
Oct 27, 2021 · 3 min read

Feed Media Group, the leading business-to-business music platform, and Reservoir Media, Inc. (NASDAQ: RSVR), an award-winning independent music company, today announced a partnership that will make Reservoir’s catalog of over 130,000 songs available to Adaptr customers looking to license music for digital experiences including fitness apps, games, and social media. This deal follows recently announced partnerships with Merlin, Entertainment One, Kobalt, Warner Chappell, and Warner Music Group. Reservoir’s catalog of 36,000 master recordings, including titles from Chrysalis Records and Tommy Boy Music, are available to Adaptr customers through the aforementioned Merlin deal.

Feed Media Group’s Adaptr platform provides an end-to-end solution for startups and app developers looking to integrate music quickly and legally. The plug-and-play platform is equipped with a pre-cleared catalog of music and full-service SDK that includes streaming infrastructure, reporting, and royalty payments.

“We’re driven to help apps and brands create the next big thing, and make sure labels and publishers get paid every step of the way. It’s important to us to protect the catalogs of hardworking artists and songwriters while making it easy and affordable for companies to incorporate music legally. We’re thrilled to be able to offer Adaptr clients access to Reservoir’s hit music catalogue,” said Feed Media Group COO Lauren Pufpaf.

Quote from Reservoir Golnar Khosrowshahi, Reservoir Founder and CEO, added, “Building upon our extensive digital licensing practice, this agreement with Adaptr further diversifies our growth via emerging platforms. We commend Adaptr for facilitating this licensing, so startups can be music compliant from day one, and rights holders can participate in their growth.”

This deal follows Adaptr’s recently announced partnerships with Merlin, Entertainment One, Kobalt, Warner Chappell, and Warner Music Group. Reservoir’s 36,000 master recordings, including titles from Chrysalis Records and Tommy Boy Records, are already available to Adaptr customers through the aforementioned Merlin deal.

Feed Media Group launched Adaptr.com in 2021 to support startups that need popular music within their apps, with all rights cleared. Adaptr’s SDK APIs and SDKs for JavaScript, iOS, and Android enables startups to easily integrate major label music into mobile apps or web applications. Adaptr is currently available to companies that have raised less than $7.5M in funding and earn less than $4.5M in revenue.

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