LiveXLive Partners Up with JBTV
LiveXLive, a leader in premium live music video streaming, has entered into an exclusive multiyear agreement with JBTV, a leading source of music programming for the past thirty years.
LiveXLive has acquired the distribution rights to over 2,500 hours of exclusive content including live performances, interviews, behind the scenes footage and fully produced HD shows from JBTV, including many of the biggest artists in the music industry. Under the agreement, LXL will also live stream multiple artist concerts and interviews from JBTV on a weekly basis. This will supplement LXL’s internally produced original programming of unique, edgy music content from its LXL branded studios.
“This partnership with JBTV enhances our vast catalog of content across all genres of music. LiveXLive will continue to acquire and build content around music and music lifestyle including original programming, iconic interviews, shows, and documentaries,” said Blake Indursky, LiveXLive Vice Chairman. “The JBTV relationship is another important step in laying the foundation for the launch of our subscription service at the end of this year, providing consumers with a unique experience as an authentic music destination with content from artists across all genres.”
The JBTV agreement furthers enhances LXL’s relationship with artists, managers, agents and labels.
JBTV’s HD performances and interviews include top music acts such as Twenty-One Pilots, Imagine Dragons, Hozier, Arctic Monkeys, Walk the Moon, Charlie XCX, and Fun, among others. JBTV has twice garnered the coveted Billboard Music Video Award for ´Best Local/Regional Alternative Modern Rock Show´ and multiple Emmy Awards for production. JBTV has become one of the longest-running sources for live performance music videos in the nation.
LXL is providing a global platform for creative talents to showcase their content. The company continues to acquire streaming rights to top music festivals and live music venues. The company is also in production on four live music series to add to its original programming slate.
“JBTV is thrilled to enter into this partnership with LiveXLive. Their team has an incredible depth of experience in the music business and the live streaming industry. We are confident that they will assist us in growing our distribution globally and maximizing our 34 years’ worth of unique content,” said Jerry Bryant, owner of JBTV.
Originally published at platformandstream.com on March 23, 2017.
