LiveXLive Partners with Media 122 on Programmatic Advertising, Monetization Strategy

LiveXLive has partnered with Media122, a premium digital media company and Google Preferred Network to create programmatic revenue opportunities around LiveXLive’s streaming live music events and original content.

Media 122 will allow LiveXLive to capitalize on its growing roster of premium content, including the forthcoming slate of original music lifestyle content from its internal LiveXLive Studios Division.

Live X Live’s development and production partner Big Boots Studios will manage the relationship with Media 122.

“As we’ve observed user and engagement levels ramp up on our platform, we sought the right partners to allow us to monetize that growth and bring real value to our partners and advertisers,” said Rob Ellin, CEO of LiveXLive. “In Media 122, we’ve found a company with the skills and track record to smartly build revenue on our investment in live music content and our original programming, while crucially maintaining the integrity of our user experience.”

Originally published at platformandstream.com on March 30, 2017.