Mandolin Adds Real-Time and Event Level Fan Data Dashboard To Live+
Mandolin, the music industry’s leading digital fan engagement platform and concert livestreamer, is adding its next set of client data tools to its platform with Mandolin Live+ Studio.
Offering clients data that would not have been readily available prior to concerts going digital, Mandolin Live+ Studio will provide artists and managers with real-time insights into their livestream shows and their audience: reaction and fan behavior data to specific songs and moments in the sets, geographic information on fans, insights into performance of VIP experiences, in-depth merch and ticket sale breakdowns, and more.
Data can be used to grow artists’ marketing databases, identify superfans, fuel future tour and merchandise strategies and ultimately, help artists, venues and festivals make more money.
Mandolin Live+ Studio is the next proof point in Mandolin’s tech-forward strategy in the livestreaming space.
A recent $12M funding round included contributions from tech and Silicon Valley mainstays including 645 Ventures, Foundry Group, and Marc Benioff’s TIME Ventures.
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