Music and Metadata: Is Blockchain the Answer?
Alongside two other co-founders Viktor Tron and Fred Tibbles, he runs a small and agile company, , which helps rightsholders convert their repositories of media, music, metadata and rights into ‘smart content’.
Their smart content idea automates much of the admin and manual effort involved in managing, maintaining and delivering music across the digital supply chain using smart contracts and verified transactions on the blockchain.
The concept came on leaps and bounds this autumn at the EY Startup Challenge, which saw PRS for Music mentor JAAK for six weeks on the ins and outs of digital rights management from a collecting society perspective.
Source: M Magazine