Pandora Partners With Fitbit; Ways YouTube Can Fix Its Problem With The Music Industry; Viberate Is the Music Marketplace of the Future

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Pandora Partners With Fitbit Smartwatch As Exclusive Music Streamer — www.hypebot.com

Pandora has partnered with Fitbit as the exclusive music streaming provider for their new smartwatch, Fitbit Ionic.

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Ways YouTube Can Fix Its Problem With The Music Industry — variety.com 
 NMPA president/CEO David Israelite responded to YouTube head of music Lyor Cohen’s recent blog post.

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How Pitchfork Plans On Creating A VR Presence With Its New Music Channel — www.alistdaily.com

Pitchfork is positioning its online music magazine and video strategy in the immersive vertical of virtual reality.

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Is SoundCloud a Business or a Community? — www.nytimes.com 
 If the music-streaming service disappeared, a culture might vanish too. A conversation about where the tech and culture worlds collide, on Popcast.

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Lessons from the WiMPs who created TIDAL — www.kjartanslette.com 
 This text is intended to shed some light of the early mistakes at WiMP (now TIDAL) and how the Norwegian startup ecosystem can avoid some of the same mistakes.

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Viberate Is the Music Marketplace of the Future — themerkle.com

More and more people these days want to get paid for their work in cryptocurrencies. While individuals can and do use payroll services to accomplish this, some would prefer to be paid directly in cryptocurrency without the need for a middleman.

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Revealed: Billboard’s 2017 Digital Power Players, Guiding the Future in Music and Tech — www.billboard.com 
 As streaming drives the $15.7 billion global music business, these 50 executives, deep in data and from every industry sector, are on the cutting edge of music and tech.

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Spotify’s VP of Growth: CRM is much more than off-the-shelf software — martechtoday.com 
 For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.

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Taylor Swift’s ‘Look What You Made Me Do’ Video Tops Adele’s Vevo Record — www.billboard.com 
 Another day, another new record set by Taylor Swift. The singer’s new ‘Look What You Made Me Do’ video is on track to break Vevo’s 24-hour record, which was most recently held by Adele’s ‘Hello’ video.

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Merlin Has Paid Out $1 Billion to Indie Sector Since Launch — www.billboard.com 
 Since launching in May 2008, Merlin has paid out $1 billion to its 20,000 independent record labels and distributors in 53 countries around the world.