PlaylistSupply Gets Ready for a Big Year with Expanded Services, New Artist Tools, Partnerships
The PlaylistSupply mission is simple: to level the playlist promotion playing field and provide a genuine alternative to questionable ‘playlist networks.’
Built as an all-in-one solution for playlist research and promotion, the tool helps artists and their teams find relevant playlists faster, making the whole process more efficient.
Whether you’re an independent artist, manager, or label representative, their tool is designed to enhance your Spotify traffic and visibility effectively.
Recently, we connected with the PlaylistSupply team for an in-depth conversation about playlist promotion, new analytics solution PlaylistVet, AI tools, and what’s on the agenda for 2025.
What are some of the important keys an artist must think about when building a top-quality playlist promotion strategy — and how does PlaylistSupply help this creative process to ultimately achieve the best process and success?
With PlaylistSupply, there are multiple keys to building a successful Spotify playlist campaign and promotion strategy. Artists need to analyze playlists for quality and find the most organic playlists if they want to drive authentic discovery from new listeners. It’s easy to think of playlist promotion as simply asking curators “…can you put my song on your playlists”, but running an effective campaign actually goes much deeper than that.
When building an effective playlisting strategy, it’s essential for artists to build genuine relationships with curators. Your focus should ultimately be building your own network of playlist curators and establishing relationships.
These relationships can ensure consistent placements on Spotify playlists, feedback from opinion leaders, and help to organically grow an artist’s fanbase with each release.
We highly encourage all artists to focus on organic offerings like social media shoutouts, merchandise, sneak previews of unreleased songs, or even concert tickets to a local performance.
This can strengthen these relationships and build rapport outside of the normal transactional approach to marketing. Curators approached this way are more likely to support past, present, and future releases of you, your artist, or your band.
Something as simple as interacting with curators organically on social media, sharing soundcloud private links, or asking for their opinion on an unreleased track is a great way to break the typical outreach approach and build more organic relationships with influential curators.
Their value is not just in their high follower playlist but also in their opinion and identity as an influencer or trend leader.
PlaylistSupply plays a key role in this process by providing artists with the playlist data, analysis tools, following metrics, and bot detection features to find high-quality relevant Spotify playlists and the influential playlist curators who own them. With Playlist Supply’s precise search engine, artists can easily discover playlists that align with their genre, musical style, niche, and audience.
This ensures they are targeting the perfect curators for their music.
PlaylistSupply also helps independent artists vet playlist quality with PlaylistVet. This ensures artists only connect with playlist curators who have genuine engagement and healthy traffic.
By using our PlaylistVet feature to determine the quality of playlists, artists now have the power to see if playlists with large follower counts are actually getting significant streams and quality traffic. You might find that even a small Spotify playlist is more of a hotspot for artist discovery than a playlist with millions or thousands of followers.
Having a playlist health and quality check tool is a massive resource for artists looking to run the most effective campaign. Being able to tell if a playlist is getting authentic traffic and engagement as an artist, manager, or indie record label all within the same music tech software is a game changer in marketing your music to Spotify playlists.
By using PlaylistSupply to refine their playlist strategy, artists can build a network of curators, increase their chances of successful placements, and promote their music more effectively across Spotify by pitching to high-quality playlists. This data-driven approach leads to better playlist promotion, indie artist marketing, and ultimately greater success in building an engaged, loyal audience.
You recently launched PlaylistVet as a new feature for independent artists, managers, and individuals. How does it impact users? And what about the Organic Search feature?
Since its launch, PlaylistVet has changed the way artists target and find high quality Spotify playlists. PlaylistVet is a powerful, one-click, quality-checking solution that allows artists, managers, and record labels to quickly identify the quality and traffic of any Spotify playlist.
By leveraging a unique AI model and proprietary playlist data API, PlaylistVet cross-checks “Discovered On” playlists with artist profiles within a playlist to identify high-quality, influential playlists that boast genuine traffic and visibility.
This feature provides a playlist rating, or “Health Score” as we call it, reflecting a quality percentage based on the amount of artist profiles the playlist appears on. Playlists with high scores are not only receiving significant traffic but are also algorithmically favored, leading to greater visibility and discovery for the artists featured.
With this game changing feature, artists don’t have to rely only on playlists’ follower counts to make a sound decision on a playlist’s quality. On top of hunting out bad quality playlists, users can even find much smaller playlists that act as a nerve center for quality streams and traffic.
This goes a long way in improving artist Spotify algorithm and placement on algorithmic playlists.
In addition, PlaylistSupply’s Organic Search feature further enhances the playlist discovery process by directly indexing Spotify’s “Discovered On” playlists found on the front page of artists profile for any artist on Spotify.
Users can search for any artist’s name, and PlaylistSupply will retrieve all “Discovered On” playlists along with the playlist owner’s contact information if publicly available.
By finding these high-discovery playlists where new listeners find music of similar artists, users can easily create a list of extremely valuable high-quality playlists of not only a single artist but an entire genre, niche, or trend on Spotify.
The Organic Search is also an amazing way to ensure that you’re not missing out on the playlists that are already building strong intent for other artists and boasting genuine traffic and new artist discovery.
Together, these features empower users to focus their efforts on playlists with the highest potential, streamlining playlist promotion, and enhancing overall playlist promotion strategies.
Finding the right music marketing tools is vital for artists looking to get more organic streams and build a real fanbase. AI is now playing a big part in this process. How do you feel about blending AI into your current tools and services, as well as looking ahead to new solutions you’re working on?
AI is transforming the music industry, and at PlaylistSupply, we’re excited to integrate AI into our tools to provide more precise, data-driven solutions for artists and music industry professionals.
By incorporating AI, we can offer smarter and more precise playlist discovery, improve the accuracy of playlist quality vetting, and streamline the entire playlisting process for independent artists.
Our AI-powered PlaylistVet feature, for example, provides a quality rating for playlists based on traffic and visibility, which helps artists target high-potential playlists with ease. This kind of AI-driven insight is essential for artists who want to make the most of their promotional efforts and connect with the right audiences to grow their fanbase.
Looking ahead, we are continuously exploring new ways to incorporate AI and different features into our platform to further enhance the user experience. Whether it’s refining how we recommend playlists, improving data analysis for better market insights, or expanding our offerings with tools like Booking-Agent.io to help artists secure more live shows.
Our goal is to continually provide artists with the most effective and efficient tools to build their fanbase, organically grow their streams, and elevate their music careers.
What’s on the horizon for PlaylistSupply as we prepare to close the book on 2024 and look ahead to 2025?
As we approach the end of 2024, PlaylistSupply is excited about the continued growth and innovation we have planned for 2025. We’re focused on enhancing our current features, like PlaylistVet and Organic Search, to provide even more precise and actionable insights for artists and music marketers. Additionally, we are exploring the potential of offering other directories and data to further empower our users.
We’re also expanding our offerings beyond just playlist discovery and quality checking to include additional features such as playlist analytics tracking that will help artists and music industry professionals optimize their marketing strategies.
Our goal is to create a more comprehensive ecosystem for music promotion, integrating deeper analytics, better data visualization, and even more targeted outreach capabilities.
Looking ahead, we also plan to explore strategic partnerships and integrations with other platforms in the music industry, which will provide our users with even more opportunities to grow their fanbase and secure high-quality placements.
With a focus on expanding our services and adding more value for our users, 2025 promises to be an exciting year of growth, innovation, and success for PlaylistSupply.
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