Podcast Radio Network will Utilize Triton Digital’s Delivery, Monetization, and Measurement Technology to Support their Streaming Audio and Podcast Strategy
Through this partnership, Podcast Radio Network will utilize Triton’s audio streaming network for the delivery of its commercial radio content online.
In addition, Podcast Radio Network will use Triton’s ad server to insert targeted audio ads into their streams, as well as Triton’s audio advertising technology to monetize their inventory through both open and private marketplace deals.
Further, Podcast Radio Network will measure their streaming audio listening audience using Triton’s Streaming Metrics measurement service, which will allow them to understand the consumption of their streams by daypart, device, geography, distribution platform and more across smart speakers, desktop computers, mobile, TV, and tablets.
“Triton’s audio delivery, monetization, and measurement technology is exceptional, built on more than a decade of continuous innovation, evolution, and expertise as the global audio landscape took shape,” said Gerry Edwards, CEO of Podcast Radio Network. “We are thrilled to have Triton supporting our audio strategy, enabling us to elevate our listening experience while meaningfully increasing our revenue.”
“Podcast Radio Network shares our commitment to making engaging and informative audio content available at the highest quality to the widest audiences,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to provide them with the technology and services they need to increase their reach, enhance the quality of their audio and podcast streams, and increase their revenue.”
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