Soundcharts Debuts Media Monitoring Tool; Fender’ New Digital App; Pandora’s Artist Marketing Platform Grew 688% in the Past Year
A new feature called Mentions is now available for music industry professionals, which allows for global media and web monitoring of artists.
In the beginning there was a sound, this became a tune that evolved into a song.
Pandora’s Artist Marketing Platform Grew 688% in the Past Year — www.billboard.com
Pandora is marking the five-year anniversary of its Artist Marketing Platform (AMP), and to celebrate they’re sharing a few key moments in the service’s evolution — while reporting a hefty increase in usage over the past year.
Spotify, Apple Music and the rest are secretly fixing your mainstream taste in tunes — www.cnet.com
Music’s new era of streaming is catalyzing independent artists and indie music companies — and giving you even more choices.
Fender will help musicians play along with their favorite songs on their guitars with a subscription service that will display chords to millions of tunes, the latest effort in the 73-year-old electric guitar maker’s digital revenue strategy.
German Buying Behavior Study Shows Listeners Love Streaming, But More Willing to Get Physical — www.billboard.com
A University of Hamburg study commissioned by a collection of music industry organizations, including trade group BVMI and collecting society GEMA, has found an increasing willingness among German consumers to spend more money on the music they love.
The State Of New Age Music In The Always-On ‘Wellness’ Era — www.npr.org
“Wellness” is a poorly defined term that’s applied to myriad products and practices, legitimate or otherwise — much like its soundtrack.
SiriusXM and Marvel ink exclusive multi-year podcast deal — www.musicbusinessworldwide.com
Venture will include both scripted and unscripted series, themed live events and more
Identifying repeat listeners can be useful in creating tailored listening experiences, as well as tailored marketing and touring strategies.
A growing number of brand advertisers are coming to understand what many direct response marketers already know: podcast advertising works.
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