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Soundcharts Debuts Media Monitoring Tool; Fender’ New Digital App; Pandora’s Artist Marketing Platform Grew 688% in the Past Year

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Soundcharts Debuts Mentions Lab, a Real-Time Media Monitoring Toolplatformandstream.wordpress.com

A new feature called Mentions is now available for music industry professionals, which allows for global media and web monitoring of artists.

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Benchmarks Are More Important Than Charts…Get Over It!medium.com

In the beginning there was a sound, this became a tune that evolved into a song.

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Pandora’s Artist Marketing Platform Grew 688% in the Past Yearwww.billboard.com
Pandora is marking the five-year anniversary of its Artist Marketing Platform (AMP), and to celebrate they’re sharing a few key moments in the service’s evolution — while reporting a hefty increase in usage over the past year.

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Spotify, Apple Music and the rest are secretly fixing your mainstream taste in tuneswww.cnet.com
Music’s new era of streaming is catalyzing independent artists and indie music companies — and giving you even more choices.

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Guitar maker Fender hopes to rock revenues with digital song-learning appwww.cnbc.com

Fender will help musicians play along with their favorite songs on their guitars with a subscription service that will display chords to millions of tunes, the latest effort in the 73-year-old electric guitar maker’s digital revenue strategy.

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German Buying Behavior Study Shows Listeners Love Streaming, But More Willing to Get Physicalwww.billboard.com
A University of Hamburg study commissioned by a collection of music industry organizations, including trade group BVMI and collecting society GEMA, has found an increasing willingness among German consumers to spend more money on the music they love.

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Trading In Music’s Futures: Why Greed Is Goodvariety.com
Writes Nick Jarjour: As the music industry enters a time of financial prosperity thanks to streaming services, there is wealth to be had.

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The State Of New Age Music In The Always-On ‘Wellness’ Erawww.npr.org
“Wellness” is a poorly defined term that’s applied to myriad products and practices, legitimate or otherwise — much like its soundtrack.

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SiriusXM and Marvel ink exclusive multi-year podcast dealwww.musicbusinessworldwide.com
Venture will include both scripted and unscripted series, themed live events and more

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Spotify’s New Replay Playlist: New Algorithms Create Benefits For Fans, Artists And Labelswww.forbes.com

Identifying repeat listeners can be useful in creating tailored listening experiences, as well as tailored marketing and touring strategies.

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Study Reveals How Podcast Ads Touch Minds And Memories Of Listenerswww.insideradio.com

A growing number of brand advertisers are coming to understand what many direct response marketers already know: podcast advertising works.

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