Spotify, SoundCloud, and the Race Up the Value Chain; Will 5G Deliver for Radio?; 4 Ways Music Will Drive Marketing in Years to Come

Platform & Stream
Platform & Stream
Published in
4 min readJun 8, 2018
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Spotify, SoundCloud, and the Race Up the Value
It’s no secret that the music industry is a tough nut to crack. Spotify, Soundcloud, and a host of other music industry startups all struggle to reach profitability despite their vast consumer…

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4 Ways Music Will Drive Marketing in the Years to

The next innovative campaign could be waiting patiently within the dusty grooves of some wax in your crates.

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Will 5G Deliver for Radio?
Exploring the possible impact of 5G on radio broadcasters in the United States

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Snapchat and music: ‘We ultimately want artists to be compensated for their work’
How is Snap, Inc working with artists and labels on music campaigns? The parent company of Snapchat hasn’t talked publicly often about its music strategy, but its VP of partnerships Ben Schwerin gave a keynote at the Midem conference in Cannes today.

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iHeartMedia and OZY Media Announce Multiyear
iHeartMedia and online news publication OZY Media today announced a creative multiyear partnership. The pact will combine OZY Media’s news and storytelling capabilities with iHeartMedia’s national cross-platform network to reach potentially hundreds of millions of consumers across the country.

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YouTube Liable for Copyright Infringement, Austrian Court Finds in Preliminary
A preliminary decision by an Austrian commercial court could have a seismic impact on the economy of online video.

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The Death of the Download: Music Streaming is Here to
Streaming is here to stay, and trend reports indicate that it will continue to grow at lightning speed. If you haven’t hopped on the streaming train yet, it just might be time for you to start.

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Marcomms VP Angela Watts Departs
Watts exits music streaming giant after eight years building the global brand from a startup.

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Nordic finance ministers are fighting the EU on a tax that could deliver a gut punch to Spotify, Google and

The finance ministers of three Nordic countries are urging the EU to scrap plans to tax large digital corporations.

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Ultra Media launches six free music streaming

Ultra Media & Entertainment has launched six dedicated free music apps of old and evergreen Bollywood songs on Google Play Store and iOS platforms.


Midemlab 2018 pitches: Experiential music technology
20 music/tech startups are finalists in this year’s Midemlab contest at the Midem conference in Cannes. This afternoon’s last session saw the experiential technologies startups showing off their products and platforms.

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Why Cannes named Spotify, not a person, for top media honours this
Cannes Lions has switched its media person of the year award to that of media brand at the request of Daniel Ek, Spotify’s co-founder and chief executive.

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83% of All Music, Film & TV Piracy Is Motivated by a Lack of Paid
According to British antipiracy firm Muso, 83% of people choose to illegally stream and download because they can’t find their favorite content legally.

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Joseph Arthur & Peter Buck Of R.E.M. Stream Debut Album ‘Arthur Buck’
Listen to ‘Arthur Buck,’ the debut collaborative album from Joseph Arthur and R.E.M.’s Peter Buck.