The Agony and Ecstasy of Building an Online Music Business; Where Is the VR Music Revolution That Was Promised?

Platform & Stream
Platform & Stream
Published in
4 min readSep 1, 2017

The Agony and Ecstasy of Building an Online Music Businesswww.vulture.com

The music industry is booming for the first time in nearly two decades, entirely because of streaming. In 2016 the music industry’s revenues hit $115.7 billion and are projected to keep rising, in large part because of the 100 million people globally paying for a subscription service. So why is it so damn hard to build a successful online music business?

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Where Is the Virtual Reality Music Revolution That Was Promised?www.billboard.com
So where is all of the revolutionary VR music content? Why is it taking so long to arrive?

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Vevo Live Music Video Show to Stream on YouTube, Facebook, Twittervariety.com
Vevo is combining a live studio audiences, online comments, music videos and artist interviews to a live show.

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SoundHound redesigns its music discovery app, adds new discovery featureswww.digitaltrends.com
SoundHound introduced a complete redesign to its music and discover app with the launch of SoundHound 8 available on iOS and Android.

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Tom Calderone Out as Spotify Head of Videowww.billboard.com
Tom Calderone is leaving Spotify after nearly a year-and-a-half overseeing its video and podcasting efforts

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Pandora Partners With Neustar On Understanding Identity Over Datawww.geomarketing.com

“In partnering with Neustar to build this custom onboarding portal, we can offer advertisers a new, effortless way to reach their customers on Pandora,” says Pandora’s Dave Smith.

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Auddly Signs Up ASCAP, PRS & STIM In Bid to Solve the Music Industry’s Data Problem — And Get Songwriters Paidwww.billboard.com
Can Swedish songwriters help save the music-publishing business that they have come to dominate? Auddly, a company co-owned by Max Martin and ABBA’s Björn Ulvaeus, is hoping to do just that.

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musicFirst Targets YouTube, iHeart, Sirius Over Fair Pay In New Ad Campaignwww.billboard.com
musicFirst’s new ad campaign takes aim at the fair pay issue by targeting YouTube, iHeart, Sirius and the U.S. Copyright Act.

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SoundExchange Reaches Out To Help Gulf Coast Musicianswww.hypebot.com
SoundExchange is reaching out to its members based in Texas and throughout the Gulf Coast to speed secure distribution of royalties in the wake of Hurricane Harvey and epic flooding in the region.

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Blind data: music managers’ three biggest data challengesmusically.com
Managers, by the very nature of their job, have to be across everything their artists do, closely following each ebb and flow of every revenue sourc

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NAB Responds to ‘Silly’ Study Predicting Radio’s Downfall variety.com
Dennis Wharton of the National Association of Broadcasters has responded to a report predicting a grim future for traditional radio.

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