Too Lost and beatBread Launch Embedded Financing Tool for Artists, Labels

Platform & Stream
Platform & Stream
Published in
3 min readOct 11, 2023

beatBread, the funding platform that empowers independent artists, labels and distributors, has partnered with Too Lost Distribution to accelerate creative financing options, through the integration of beatBread’s AI driven advance technology directly into Too Lost’s user accounts.

Too Lost is a leading music and technology company, helping independent music creators distribute, monetize and protect their music across the globe.

Too Lost has distributed around 5 million recordings to date, generating over 5 billion streams per month from 250,000 artists and labels and has more than tripled its revenues in the past year. Too Lost distributed artists include Pink $weats, Ali Gatie, CG5, JT Music, Alina Baraz, YG, Aaron May, ILOVEMAKONNEN and Dave East.

The integration puts beatBread’s chordCashAI™ automated advance customization tools directly into the Too Lost platform. Artists and label owners distributed by Too Lost will be able to receive fast-tracked advances and customize their deal terms without leaving their Too Lost account, while available funding options will be updated automatically with each payment cycle.

This integration is the first of its kind in the industry, offering artists a level of financing customization and control not available through any other distributor or label. The initiative builds on the success of beatBread and Too Lost’s partnership over the last two years, with the companies having worked together to advance millions of dollars of growth capital to independent artists and labels.

“This embedded technology shows our commitment not only to fund independent artists and labels, but also to partner with innovative artist service companies who share our mission to accelerate the music industry’s rapid transition to creator independence,”commented beatBread CEO Peter Sinclair. “The Too Lost team leveraged beatBread’s financial resources and technology to power their massive growth in the past two years. With this new capability, we are excited to help Too Lost power the next stage of their growth journey. We are always looking to help pro-artist companies grow. We provide flexible options that enable our partners to confidently deploy their own capital, beatBread’s capital or a combination of both.”

Co-Founder & CEO of Too Lost Gregory Hirschhorn commented: “We are excited to partner with beatBread on this integration. beatBread has been a significant growth catalyst for us, and we look forward to partnering with them to power this next phase of Too Lost’s Growth. There’s even more coming out of this partnership in the future, so stay tuned”.

beatBread offers advances ranging from as little as $1,000 to more than $2 million per artist, with even larger advances offered to artists and independent labels through the beatBread investor network. beatBread advances funds on existing catalogs, as well as new and unreleased music, to provide growth capital for working artists. All advances are repaid from a share of an artist’s streaming and airplay revenues, over a period of the artist’s choosing. beatBread also offers a white label platform to independent labels and distributors powered by its chordCashAI™ technology. beatBread has partnered with more than 20 independent distributors and labels, allowing independent labels, distributors and artist service companies to provide deeper financial support to their artists, under their own brand and inside their own digital experiences.

Too Lost is a music and technology company, providing SaaS solutions for independent music creators. Their distribution and publishing services deliver, monetize and protect songs across the globe for 250,000+ independent artists and labels. Too Lost is a proud member of The American Association of Independent Music (A2IM) and MERLIN. Too Lost is headquartered in New York City — with offices in Los Angeles, Barcelona and Reykjavík.

For more information about Too Lost and its services, visit www.toolost.com.

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