Vinyl Platform Qrates Launches Advertising Service Powered By found.ee
Vinyl commerce and manufacturing platform Qrates and Downtown Music Holdings’ digital marketing and advertising platform found.ee have announced a new advertising service for Qrates artists.
The partnership gives Qrates artists the ability to seamlessly market their campaigns and store through a Managed Advertising Program (or Qrates MAP, for short) with campaign set-up, advertising asset creation and optimization run by found.ee.
Artists will get a live reporting dashboard to track their marketing upon launching a Qrates MAP campaign.
Qrates artists campaigns will run across a bespoke list of premium websites like Pitchfork, Complex, Discogs, Rolling Stone, or even Vogue and GQ tailored to the project goals. Additionally, found.ee’s data segment access allows Qrates MAP campaigns to expand their reach to vinyl enthusiast communities and Vinyl buyers online. A post-project summary report is prepared for each campaign and all advertising data is pushed into the Qrates artists’ found.ee account for future remarketing and engagement.
The service can be found at: https://partners.qrates.com/foundee-map.
Jason Hobbs, found.ee President, said: “Qrates has built a fantastic crowdfunding vinyl community and we are excited to partner to launch new services for their artists. found.ee’s Managed Advertising Program gives Qrates artists an avenue to maximize their fan funding and album awareness with visibility in the most ideal places online.”
Taishi Fukuyama, Qrates Chief Marketing Officer, said: “We feel found.ee and Qrates share similar principals around providing artists simple, affordable, and effective tools to further expand and share their music. This partnership allows Qrates artists to have an easy way to start promoting their vinyl records on the most prominent websites.”
Created in 2013, the found.ee platform and SAAS APIs empower artists to connect with their fanbases while having full transparency over their own first-party data, audience engagement and broad reach to the biggest websites in the world. found.ee enables users to take complete control over their digital marketing, including tailored interactive banner and video ads, remarketing capabilities, live reporting analytics, customizable landing pages of which found.ee powers over 250,000 a quarter, and much more. Found.ee recently launched its landmark self-service Premium Video Ad Buying service to run campaigns across Connected TVs / Streaming Video Platforms and Premium Website Pre-Rolls, a feature still not available on any other free platform.
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