VNUE Partners With Kokku for New VNUE Festival on Roblox

VNUE announced today that the company has partnered with Kokku, South America’s largest gaming and entertainment co-development firm, to bring a continuous VNUE Festival and multi-stage experience on Roblox in Q1 of 2023.

Additionally, VNUE has retained ICON Capital Group to raise $15MM or more, in order to list onto the NADSAQ Stock Market over the coming months.

Bringing the VNUE festival to Roblox’s more than 50 million active users worldwide is Phase One of the company’s plans to develop a simple, seamless process for the creation, promotion, distribution, and management of interactive online gaming and streaming events.

As VNUE shapes the future of distributing entertainment into the metaverse, brands and sponsors will find rich partnership opportunities through naming rights, in-world activations, and brand positioning opportunities.

Artists will be compensated through the VNUE performance agreement model and earn their performance royalties, tracked by VNUE’s Soundstr music identification technology.

VNUE Festival Entertainment Space — The VNUE festival will operate continuously, presenting both free and ticketed concerts, music launches, listening parties and more each day across multiple themed and customizable stages. Fans will experience interactive games, missions, eMerch as well as parental controls for Roblox’s young audience. Partners, sponsors, and official music curators will be announced in coming months.

Zach Bair, CEO & Chairman of VNUE, said…

“VNUE has a long history of creating and delivering innovative forms of music entertainment monetization, for example set.fm and StageIt, and we are expanding dramatically into a new world of channel opportunities, production services, and new deployment opportunities for core technology such as the Soundstr music identification and royalty administration services for the metaverse — the first of its kind. The strategic partnership with Kokku, a proven and top-rated game and graphics design firm, will unfold with highly valuable client services and together we will build our iconic, virtual “venues” where entertainers in music, comedy, sports, and more will take up virtual residency.”

Jim King, VNUE’s CTO said…

“Virtual entertainment is now a global enterprise with worlds of opportunity for branding and partnerships. We found the right partner in Kokku, whose established impact globally and large presence in South America ensures that we are able to not only build these worlds, but also facilitate each step of the virtual event execution process. Rapidly evolving technology and post-quarantine consumption indicate that the virtual space is a crucial marketplace for the discovery, interaction, and consumption of entertainment. In our recent acquisition of livestreaming company StageIt and our partnership with Kokku, we are creating fun, interactive, and monetized musical, comedy, and other entertainment stages and festival concourses where fans are engaged and entertained before, during, and after shows.”

Thiago de Freitas, Kokku’s CEO, said…

“We’re pleased to join forces with VNUE to bring a persistent entertainment experience to the Roblox platform. Our Metaverse Division together with VNUE is ready to bring concerts to a wider audience through the use of technology and creativity, bridging the gap between real world, the virtual and entertainment. We look forward to creating great and accessible experiences for all users.”

Bair and his Special Advisor, well-known entrepreneur Jock Weaver, put together the deal with ICON Capital Group to move the company to NASDAQ.

“The move to NASDAQ is long overdue in my opinion,” said Bair, “but timing is indeed everything. This exciting new project — bigger than anything we have ever done — is exactly the type of catalyst that can propel the company into a new dynamic where our faithful shareholders will enjoy the fruits of our labor and the company can have the bandwidth we need to fully execute on our disruptive technologies.”

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