Atari Moving Big into Cryptocurrency and Blockchain Gaming

Two projects: Atari Token and licensed gambling games

Robert Hoogendoorn
Mar 20 · 2 min read

The Atari Group has announced its move into the blockchain gaming and cryptocurrency space. The digital entertainment company will launch its own Atari Token, while also stepping into the online casino business using cryptocurrencies. The company revealed these plans in a recent investor meeting.

Daria Sannikova (2019), Pexels.com

Atari has reacquired its own license from Infinity Networks, and will now work on two separate projects. On the one hand the company will launch its own Atari Token in partnership with the ICICB Group. A public sale will start before September 30th 2020, while the company will reveal more details closer to launch. The Atari Group wants to provide liquidity by launching the token on major exchanges.

On the other hand the company wants to setup partnerships. This will need to maximize the use case of the Atari Token. The company favors use cases that are close to the domain of video games.

One of things they will do, is allow the token to be used in Atari’s own licensed casinos. These casinos will offer games inspired and based on popular licenses like Pong, Missile Command and other brands owned by Atari. For example, Atari signed an agreement for the music game Invector, the company also has a license for Rollercoaster Tycoon, while it owns classic brands like Centipede and Asteroids.

These casino platforms will give Atari fifty percent of the revenue. In addition the ICICB Group will pay Atari 7.5 million euro over a period of three years. The Atari Group will get 35 percent of the revenue from the token sale as well, while the rest probably goes to the ICICB Group. In case you’re wondering: ICICB is a banking and investment group aimed at fintech, blockchain and crypto.

These announcements underline the ambition of Atari in the blockchain gaming and cryptocurrency space. However, these are not the first endeavors into this industry. The gaming company already launched a project in Kenya with a Pong Token. In addition the company is working with Animoca Brands to make blockchain-powered games out of Rollercoaster Tycoon Touch and Goon Squad.

Animoca Brands recently told Play to Earn that they delayed the development of Rollercoaster Tycoon Touch and Goon Squad a bit. Even though company boss Robbie Yung couldn’t provide an actual date, and underlined these games should launch around the second half of 2020.


Play to Earn is a digital publication spread out over a variety of platforms including Medium, Twitter, Substack and its own website www.playtoearn.online. It’s solely about blockchain gaming and related topics, aimed to educate and inform. Because we write about decentralized gaming, we’ve also created our own website using decentralized hosting through IPFS.

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Robert Hoogendoorn

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Content Creator & Optimization Expert. Building Play to Earn. Learning about blockchain every day, sharing my knowledge and passion.

Play to Earn

Play to Earn is all about blockchain games. We write about technical developments, changes in game design, and how blockchain games change social and economic aspects within the games industry.

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