Play2Lead — because every moment is an opportunity to learn and should be FUN!

My first blog as Play2Lead….wow, I feel the pressure to be super-insightful! But I think I’ll just speak from the heart…

I started Play2Lead because in my last corporate gig, I hated organising events! I was determined to help my sales team generate good leads, but between you and I, I think the management team and the sales team were happy to just have events for brand awareness. I didn’t have a big enough team to organise the events, and when it came to measuring results, let’s just say I was not happy with the survey results or the leads.

As an organiser and attendee, I was frustrated mainly because:

1. Audiences looked disengaged. Was the content I was organising that bad that people were on their tablets/mobiles…I’d like to think the content was sooooo compelling that they were furiously writing notes and telling all their friends and colleagues.
2. Lead generation took too long and was not very well qualified. Going through all the business cards collected and then checking with the sales team who they spoke to so that we could prioritise the target list was painful!
3. Networking was challenging. It was rare to speak to someone that I would consider “useful” to network in the sea of conference seats or at meal breaks.

So Play2Lead was born to:

1. Help event organisers and brands easily make audience interaction fun and improve lead generation. And of course, higher engagement means high retention of the content and message we were putting out there.

2. Facilitate networking

I was also inspired by how my kids were motivated by their reward charts. So I thought why not motivate audience members to:

• Sign In via social media
• Complete polls & surveys
• Share via social media to to extend brands’ reach beyond their initial audience — the polls/quizzes, the overall results and your individual scores
• Play quizzes to get up the leaderboard and win prizes

The team at Play2Lead dream of a day soon where every event that we choose to go to, training that we are forced to do, survey we are begged to complete — that we ALL can experience some FUN.

And of course, brands and organisers benefit too simply because…

FUN = Increased Audience Engagement = Better Lead Generation.

It’s been heartwarming to get amazing encouragement and feedback from brands, organisers and most importantly audience members over the last month in live events. Thank you!!!

I’ll end my first blog by giving into the temptation to post an invitation to you — Start using our FREE version of Amplify (our poll solution) now, or be the first 100 to get a 50% discount if you sign up for the Sept 2013 release of Amplify and PointedQ (our quiz solutions).

And please do email me (theresa@play2lead.com.au) with feedback or suggestions:)

Theresa

Originally published at play2lead.tumblr.com.