Keeping your BEARings — why HODLing is winning

Liam Kirby
PlayChip
Published in
3 min readOct 12, 2018

Another week in crypto and once again the bears are showing their claws — raking the crypto-world of almost 11% of its market cap.

While some traders may be reaching for the bear spray, many of the crypto-naysayers that filled newspaper columns at the start of 2018 seem to have gone quiet.

Perhaps they are more focused on the U.S stock market, which on Wednesday suffered it’s biggest drop since February.

Or perhaps no one cares anymore. And we are tired of these Wall St “experts” telling us what is best for us and our future.

HODLers, the true crypto believers, are the ones propping up the crypto-economy. We always have been.

Late 2017 drew a host of speculators who thought blockchain was a tetris game and Litecoin was the new five cent piece. And like a Sydney Swans supporter a few goals behind late in the fourth, they’ve cut their losses and left, bound to regret it in the near future*.

Image courtesy of Know Your Meme

We at the PlayChip are proud HODLers. We believe wholeheartedly in our token, blockchain technology, and its unprecedented ability to shake up a host of industries that have become stagnant and lethargic.

So, rather than fall in line and bemoan the crypto market, let’s take the time to celebrate the strides a humble token out of South Sydney has taken in a market that every banker and his Rolls Royce has tried to tell us is bubblier than their personality (which, admittedly, isn’t too hard).

In the last six months, PlayUp and the PlayChip have:

  • Doubled our user base from 500,000 to over one million
  • Added six platforms to the PlayChip Ecosystem
  • Achieved soft cap of $10 million in the first two weeks of pre-sale
  • Acquired 123bet in the world’s first token-only acquisition
  • Launched PlayUp Bet, the world’s first crypto-enabled sports book and gaming platform with its own native token
NRL Legend Greg Inglis leading out the South Sydney Rabbitohs
  • Sponsored three teams in the NRL, one of Australia’s biggest sporting competitions
  • Registered to run the PlayXchange, an Australian-first with its own native token
  • Awarded the Draper Hero’s Choice Award at the Blockchain Economic Forum 2018
  • Inked listing agreements with leading exchanges HitBTC and LATOKEN

Last week we added Conor McGregor’s boxing coach Owen Roddy to our ambassador team, and PlayUp Bet has received over 10,000 sign ups and turned over $1 million in PlayChips since launching in September. This is just the tip of the iceberg, with plenty more exciting partnerships in the works leading up to our token sale in November.

As a Reverse-ICO, we already know our business capabilities in the industry in which we operate. We have demonstrated our commitment to being a long term player in both the gaming and crypto industries. What’s more, we are hugely excited about the changes this new technology will bring to the online gaming sector, and proud to be at the forefront of it.

Crypto is not a bubble, blockchain is not a scam, and Bob is not your aunt. This is a burgeoning industry finding still finding its feet. We are a people that once thought we’d never reach the moon, talking didn’t belong in movies, and that evil spirits lurked in brussel sprouts. I mean, any reason to avoid sprouts, right?

Hold on tight HODLers, it’s only going to get more interesting from here!

*Author may or may not be said Sydney Swans supporter

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