Meet the New & Improved Playfull 💙
Playfull rebrand with new logo, colors, and mascot!
As Playfull continues to expand, we’re excited to unveil a new logo and mascot that more accurately represents our current brand and values!
Logo
First, we’d like to take a walk down memory lane and discuss our first logo. This logo was first created when we built the Playfull app, an app where you could play fun mini games to win rewards at local restaurants.
As we’ve continued to evolve as a company, most notably pivoting to rewarding 3rd party games like League of Legends, this logo became outdated and presented some issues that we have addressed in the new logo:
- Playfull’s mission is to make play more fulfilling for everyone, but the difference in weight of “play” and “full” didn’t give us the balance and cohesiveness that we wanted between play and fulfillment.
- The logo was a bit too childish for our liking.
In addition to resolving the issues above, our overall goal when designing our new Playfull logo was to keep the playful heart of our first logo while adding cleaner, more mature, and more professional edges that better represent who we are moving forward. We’re grateful for all the great times with our first logo, but we embrace change and are excited about how well our new logo represents our current brand and values!
Colors
Playfull’s color palette has been updated as well! Well, to be honest we never had a standardized color palette which led to a lot of internal and external misalignment around which colors to use with Playfull. With our new color palette below, we can now ensure the Playfull brand is represented consistently across the world!
Regarding our color choices, we’ve always felt that blue represents the supportive, transparent, and trustworthy parts of our culture and platform. To complement our blue, we added a golden yellow to highlight the fun, rewarding, and celebratory aspects of our culture and platform. Together, we feel like these colors holistically represent Playfull’s culture and values and we’re excited to roll them out! Also as a cool side note, Playfull’s 3 founders became friends and started Playfull at UCLA so Playfull’s new color palette mirrors and pays homage to UCLA’s color palette (Go Bruins!).
Mascot
Welcome back our old friend, Pluu! Pluu has been our mascot since Playfull’s app days and we’ve always felt that penguins are the perfect combination of friendly, playful, and adventurous.
With our rebrand we wanted to keep these qualities while amping up the maturity and epicness of his character. Of course you’ll still see Pluu being silly, but we’re really proud of how well Pluu’s new look captures our evolving brand and culture. Special shoutout to our designer, Matt, for his beautiful work here!
That’s all for now folks, we hope you love our rebranding as much as we do! Would love to hear your thoughts, please share your feedback on our Twitter, Instagram, or Discord!
