FRESCO appoints Plaza chiefs as advisors

Blockchain-based art valuation and trust ecosystem FRESCO has appointed Plaza Systems CEO & Chief Architect Kevin Johnson and Chief Communications Officer David Gillbanks as advisors.

Through distributed ledger technology, FRESCO enables artists, investors, dealers, galleries, and administrators to demonstrate their artworks and evaluate collection strength.

FRESCO tokens (FRES) represent the level of trust distributed to each artwork, eventually creating an efficient and intuitive art valuation system.

FRESCO Co-Founder Roy Huang

FRESCO Co-Founder Roy Huang said: “Plaza Systems caught our eye in terms their ambitious technology and lifestyle vision and how they very quickly came to the attention of so many people interested in the blockchain space.

Plaza Systems CEO & Chief Architect Kevin Johnson

“This is why we are delighted that Kevin and David have agreed to come on board as advisors to our FRESCO project.”

Mr Johnson said: “FRESCO is a very interesting and worthy project, exemplifying the power of distributed ledgers to transform and benefit all sorts of industries and pastimes, including art.

“We’re very happy to contribute and feel honoured and privileged to have been asked.”

The FRESCO token presale runs from March 15, 0900 UTC to March 20, 2100 UTC, followed by the FRESCO main sale from March 21, 0900 UTC to April 15, 2100 UTC.

For full details please visit

About Plaza Systems

Plaza Systems occupies the intersection of lifestyle and technology.

We are developing the Total bCommerce™ solution, which includes the fast and future-proof MerchantChain™ — a blockchain commerce (bCommerce) infrastructure upon which others can build decentralised applications — as well as the Freedom Lifestyle™.

The Freedom Lifestyle suite of product search & payment tools offer:

  • The ability to quickly and conveniently browse the best shopping deals across the whole internet, anytime, and from anywhere;
  • The privacy, savings, and security of cryptocurrency payments;
  • The sensible flexibility to enjoy the products of your favourite vendors using a payment system everyone is familiar with; and
  • That’s not all! Follow the links below to find out more …


White Paper:

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