Seen a BAD job ad on Indeed? Me, too. But this one was a masterclass in copywriting.
Don’t worry about it being German, explanation coming up:
The ad:
Awesome crappy job in the evening hours, approx. 17:00–21:00
…in Sebi’s Little World!
It might just be a chill, well-paid gig. Cruise around Berlin and Brandenburg evenings, jamming to my quirky voice messages.
Work from 5 to 9 or 10 pm, Monday to Saturday.
You don’t need muscles, but don’t be a couch potato.
If you’re reliable, punctual, friendly, and a safe driver, get in touch. Join my team.
If you’re reliable, punctual, friendly, and a safe driver, get in touch. Join my scatterbrained but adorable team.
Cheers from,
Sebi
Why was it brilliant?
- Punchy headline tackled objections
- Personal, relatable storytelling
- Humor shifted beliefs
- Straight-up honesty
- Warm, friendly sign-off
This ad was marketing gold. It pointed out the bad and flipped expectations.
It was honest, friendly, and made you want in.
I analyzed it further the next day–line by line.
Joke Time:
Why did the toilet paper apply for the “crappy job”?
Because it knew how to handle all the… you-know-what!
Onward,
Alexander “loved a clever ad” Kluge
P.S. You wanted to spice up your own ads, hit reply, and BOOM… it was *magic!*
//
You read “Please leave…”, the only hand-written letter on the internet.
Daily letters in the past tense that made you feel something in the present moment and cracked a smile once in a while.
Plus, if you joined my private email list, quiet announcements and sneak peeks of my journey to a €100,000 Annual Recurring Revenue–my weekly {Sunday Truth}.
