Something was off. It’s been a rough day.

My nose was like Niagara Falls. Tears were racing down my cheeks. Sitting on a park bench, headphones in, trying to block out the world with some Savage Garden.

You’ve heard “show, don’t tell” a thousand times, right? But how do you actually do it?

Well, I just gave you an example.

Instead of saying, “I was sad,” I described the scene.

You pictured me staring blankly, the wind rustling leaves, and my nose running. You saw and felt my sadness without me saying it.

This is storytelling basics. It’s what keeps readers glued to your emails, and it’s what makes your message hit home.

Want to perfect this in your emails? I’ll give you a story-selling crash course and show you two more powerful perception tricks.

Hit me up, and let’s get started.

Joke Time:

Why did the writer sit on the park bench with a runny nose and tears streaming down his face?

Because he wanted to show, not tell, how rough his day was.

Onward,

Alexander “shows a crying river to express sadness” Kluge

//

You read “Please leave…”, the only hand-written letter on the internet.

Daily letters in the past tense that made you feel something in the present moment and cracked a smile once in a while.

Plus, if you joined my private email list, quiet announcements and sneak peeks of my journey to a €100,000 Annual Recurring Revenue–my weekly {Sunday Truth}.