A Guide to The Different Parties Involved in a Pledgecamp Crowdfunding Campaign
At Pledgecamp, our team is creating a new type of crowdfunding platform. Our decentralised crowdfunding platform brings together three different parties: creators, backers, and the community. Each party is motivated by crypto tokens, which aligns interests and creates a more seamless crowdfunding experience.
Let’s learn more about each party and how they work together on the Pledgecamp platform.
Creators
Creators are the people who create campaigns on Pledgecamp. Without creators, there would nothing to back! We set out to give creators the best possible toolkit when building and launching a crowdfunding campaign. After looking at a number of crowdfunding campaigns, we have created a set of features we think creators will love.
On other platforms, founders are given blank text boxes and are required to input information about their campaign, product, fundraising, and risk factors. By contrast, Pledgecamp provides data-driven automation tools to help creators build their campaigns and detailed analytics to help optimize campaign pages once they are live.
In addition, creators will also have access to the Pledgecamp Market Network. The Market Network is designed to introduce creators with partners and vendors that understand crowdfunding — and Pledgecamp — well. Each partner and vendor will have their work history and reputations preserved on the blockchain, allowing transparency into their performance.
Lastly, Pledgecamp will come with ecommerce and data management integrations. These features create an efficient link between running a crowdfunding campaign on Pledgecamp and transitioning to your own ecommerce store once the campaign has ended, for instance.
There is a large amount of work that goes behind the scenes (before the campaign launches) and to fulfill orders (after the campaign concludes). We specifically built Pledgecamp to make these transition points seamless.
Backers
Backers are people who fund campaigns. The backers provide a number of benefits to creators. When you raise money from investors, for example, you receive capital and must hit a number of milestones. Crowdfunding provides funding but also valuable early sales and a group of early customers to survey and learn from.
Building on this idea, Pledgecamp gives backers more information about products and more ways of interacting with campaigns.
First, and perhaps most importantly, Pledgecamp has championed the idea of Backer Insurance. Backer Insurance is an Ethereum-based smart contract that creators can enter into to reduce the platform fees charged. For instance, we can imagine a campaign that has elected to reserve 50% of funds until certain milestones are hit.
This campaign would receive the initial 50% of funding to finish product development and start fulfilling orders. As they hit their milestones, more and more of the funds are wired to them. (The reserve funds are held in a secure escrow.) Backer Insurance introduces positive rewards for creators to communicate and speedily work towards the goal that they promised backers.
We also have a number of other features, including the ability for backers to pay using crypto — which means no transaction fees, chargebacks, or processing delays. Paying using crypto also means there are no restrictions on the region or geography of backers.
The Community
Unique to Pledgecamp, we have a community that is actively involved in both the Pledgecamp platform and specific campaigns. In this section, we’ll explore the benefits of a decentralized crowdfunding platform.
First, anyone can purchase a stake in Pledgecamp because it is a tokenized crowdfunding platform. Token holders will have specific perks, including voting on the platform’s future. This is new to crowdfunding, but commonplace and an effective form of implementing features for other token projects.
And second, our community will be able to influence governance. People are good at calling out spam, frauds, or other problem on marketplaces. (It’s why platforms from eBay to Uber and Airbnb allow both parties to review each other.)
One of our central goals at Pledgecamp is introducing trust to the crowdfunding world. Trust relies on all three parties — creators, backers, and the community — to be properly incentivized and motivated to work together.
Conclusion
At Pledgecamp, we strive to bring together these three constituents in a way not possible today. Whether that’s Backer Insurance, community governance, or being able to buy a stake in the platform itself, we are excited on what decentralized can bring to crowdfunding.
We have years of experience in the crowdfunding world, and are backed by individuals who have experience scaling large-scale platforms. [One more sentence.]
To learn more about Pledgecamp and follow our progress, please visit:
Our Website: https://pledgecamp.com/
Our Telegram Group: Pledgecamp Telegram
