Getting to Market
Who will use the Pledgecamp platform? How will we gain users?
A team of serial entrepreneurs and top industry advisors have come together with one objective in mind: to disrupt the crowdfunding industry.
Read on for more!
A Product Users Can Trust
By now you’ve likely read our White Paper or this Project Overview post to understand how Pledgecamp is superior to current solution and can restore trust to the industry.
Just how big of a problem is the current lack of trust in the industry? Take a look at stats shared by one of the market leaders, Kickstarter:
According to just their users, you can see that there have been 15,771,631 unique users who have tried backing a campaign on the platform. However, only 5,146,080 have become “repeat backers,” meaning that they have supported a second campaign.
5146080/15771631=32.6% ←this means less than 1 in 3 users have ever backed more than one project!
From a backer’s point of view, why would you put money into another project after the first one you tried most likely delayed or failed altogether? It’s easy to see that trust is the most critical factor leading to the success of crowdfunding.
By addressing the trust and accountability issues in crowdfunding first and foremost, Pledgecamp aims to create an ecosystem that can thrive and grow beyond competitors.
Effective Partnerships
There’s no reason to think that the Pledgecamp team is doing it all alone. Partnerships are an easy and reliable way to bring projects and creators to the platform.
Startup accelerators, in particular, have a high incentive to help their portfolio companies raise additional capital and gain market exposure. These creators will benefit from the initial press coverage surrounding the project, the relative lack of competition from other projects, and individual attention and support from the platform.
In addition, 5% of the initial token allocation is dedicated solely to early project creators. These token “grants” will be used to help creators purchase services in our marketplace that will help them deliver on time, and provide an extra resource boost to these cash-hungry entrepreneurs. See additional details around this bonus in our White Paper.
One such accelerator is called the Laudato Si’ Challenge. The Laudato Si’ Challenge (https://lsc18.org), along with Humanity 2.0 (https://humanity2-0.org), are startup accelerators that select for-profit companies tackling some of the biggest problems facing humanity and our environment. These esteemed accelerators receive the support of the Vatican in Rome, Italy. Pledgecamp representatives are invited to attend the launch of the Laudato Si’ Challenge 2019 at the Vatican City this year in May.
Also, Pledgecamp has close relationships with accelerators and incubators the team and founders have themselves received investments from in the past, such as Future Play in South Korea, Plug and Play Tech Center in Silicon Valley, and Highway1 in San Francisco. The team will continue to pursue more partnerships with incubators and individual creators as the platform nears full functionality.
Passionate Advisors
Another key resource available to the Pledgecamp team is the all-star list of advisors. Most of these advisors are experienced entrepreneurs themselves and are motivated now to help others who are pursuing a similar journey. This ability to help entrepreneurs is why many of them were attracted to Pledgecamp.
For example, Randi Zuckerberg appeared on live national television last September to explain to Fox Business News why she is so excited about Pledgecamp:
News Anchor Liz Claman: You could pick any company to be an advisor in…why this one?
Randi: Gosh there’s so many reasons. First of all, I’ve backed Eddie and Jae before in other initiatives, they’re just incredible entrepreneurs. But also for me, I’ve been very interested in the crypto and blockchain space for a while…But I didn’t want to get caught up in the hype. I’m interested in practical applications of blockchain.
Liz Claman: This is one of them?
Randi: This is one of them. My passions are in supporting the arts and giving more women and underrepresented entrepreneurs a chance to have their projects backed. And with something like Pledgecamp, it doesn’t matter where you live, what access to financing you have — if you can’t get a VC to write you a check — suddenly you have a platform! It’s very democratizing. So that’s what’s exciting.
(see the clip above, exchange starts at 3:10)
With high-profile advisors such as Randi willing to support Pledgecamp on national TV, the platform has the chance to explode beyond just the crypto-news realm and into the mainstream consciousness. That is our ultimate goal.
In addition to Randi, we have amazing advisors such as Keith Teare (Founding Shareholder of TechCrunch), Alan Chang (Operations Head, Airbnb), Alvaro Garnero (Brazil TV personality), Carlos Gotlib (son of Mexican TV news anchor) and Prince Abdullah (passionate about promoting Saudi entrepreneurship), who are equally excited about helping entrepreneurs in their respective countries and industries across the world.
The full list of advisors can be seen here, and many have sat down and conducted interviews with us to prove how passionate they are about Pledgecamp. Frankly, this is not something we often see other advisors do for the projects they are backing.
Check out the videos here: https://www.youtube.com/playlist?list=PLUbYdeBBXeAl77n1Ro4Kh-n6WErcV5bka
Conclusion
There are many reasons to be excited about Pledgecamp, and we have just begun to scratch the surface of them in this post. As always, please hop into our Telegram channel to ask specific questions. During California daytime hours, a member of the core team may even be able to answer your question and give you more detailed information about our go-to-market plans.
Thank you for reading this post, and as always, check out the resources below for more information on the project and what people are saying about us.
Until tomorrow, Happy Valentine’s Day, and goodnight!
Further Research
Important Information to Review:
- Overview Video: “Pledgecamp Introduction Trailer”
- Whitepaper v2.1: Pledgecamp: The Next Generation of Crowdfunding
- One-Pager: Pledgecamp One-Pager
- Updated Website: Homepage
Select Posts:
- Introduction Blog Post
- Meet the People Building Pledgecamp
- Meet the Advisors and Sponsors Supporting Pledgecamp
- Introducing the Pledgecamp Ecosystem
- A Guide to The Different Parties Involved in a Pledgecamp Crowdfunding Campaign
- Read more: Pledgecamp Blog
- Frequently Asked Questions: Pledgecamp FAQ
Community Engagement and Resources
- Pledgecamp Community Guidelines + Resources
- Pledgecamp Airdrop Community Program
- Pledgecamp Bounty Program
- Pledgecamp BitcoinTalk ANN/ Bounty Thread
Extended Interviews / Podcasts:
- YouTube: Randi Zuckerberg Introduces Pledgecamp on Live Television (Fox Business)
- Podcast: Podcast #47 — Decentralized Crowdfunding Platform (48 minutes)
- Podcast: Bad Crypto Podcast — Crypto Spotlight: Pledgecamp (51 minutes)
- Podcast: CryptoPulse — The Next Generation of Crowdfunding — An Interview with Eddie Lee from Pledgecamp (26 minutes)
- Podcast: The Zuckerberg Institute’s Bitcoin, Blockchain, and Cryptocurrency 101 Podcast, sponsored by Pledgecamp (120 minutes)
- Join our channel on Telegram
- Follow us on Twitter
- Read our Whitepaper
- Find us on Facebook
- Subscribe to our subreddit
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