Meet Our Team
The team behind Pledgecamp is comprised of crowdfunding and product development experts. In the last five years, we’ve launched four consumer products through crowdfunding, raised nearly $2.5 million dollars, and become among the top 1% most-funded teams on Kickstarter [1].
We’ve seen first-hand both the good and the bad in crowdfunding. Our years of immersion in the industry, combined with our belief in the benefits of blockchain technology, inspired us to create a platform that combines the best of both industries with the ultimate goal of helping other entrepreneurs.
But we aren’t going it alone. We have partnerships in place with world-renowned product design and development agencies that bring incredible experience and resources to our project. With their help, we are beyond confident that we will fulfill the Pledgecamp vision and deliver an app that truly stands out in the marketplace.
Founding Team
Jae Hoon Choi — CEO (https://www.linkedin.com/in/realjhc)
Eddie Lee — President (https://www.linkedin.com/in/iamedmond)
Sam Pullman — CTO (https://www.linkedin.com/in/samuel-pullman-1ab30220)
MetaLab
MetaLab (https://metalab.co) is an interface design firm located in Victoria, British Columbia. Their clients include Google, Disney, CBS, other Fortune 500 businesses, as well as startups such as Slack and Coinbase.
The following quote from their website describes their early involvement in Slack, a USD$5.1 billion-dollar company: [2]
We were there from the start. Stewart and his team came to us when Slack was a rough, unstyled prototype, and we worked with them to design the app from the ground up. The brand, the web app, the mobile app, and even the marketing site — the works.
Their work on Coinbase:
With our team focusing on clear type, copy, and a modern design, we created a simple and striking website to make the mysterious world of Bitcoin clear and accessible. Coinbase has since become the most popular Bitcoin wallet and exchange in the world.
With a strong endorsement from Brian Armstrong, Coinbase CEO:
MetaLab has one of the best interface design teams in the world. Their work has the power to change your business.
SOW: MetaLab will conduct user research, wireframing, and full UX/UI design to deliver the Pledgecamp platform.
Berlin Cameron
Berlin Cameron (berlincameron.com) is a formerAd Agency of the Year Winner and renowned creative agency backed by WPP Group, the number 3 ad organization in the world [3]. Past and current clients include Coca Cola, Gilt, Samsung, Vimeo, Amazon, Lexus, Vitamin Water, and many more.
From their website:
We believe strongly that above all else, brands are in a battle for cultural relevance. We specialize in transforming niche brands into mainstream cultural leaders and reigniting the cultural power of brands that have matured.
With a strong endorsement from Tania Keenan, Capital One Director of Marketing:
“Berlin Cameron is part of the Capital One family. I rely on them as if they were on my direct team. Over the years, they have proven to be invaluable partners, from strategic direction to creative concepting to production. It’s more than a client/agency relationship — we have a relationship built on mutual respect, trust, and honesty and that’s why our results are so phenomenal and award- winning.”
SOW: Berlin Cameron will produce a brand identity and market positioning to most effectively spread the Pledgecamp vision to a global audience.
MouseBelt
MouseBelt (https://www.mousebelt.com) is the “only full-service blockchain accelerator in the world”. After identifying that blockchain companies are often raising successfully, but failing to deliver usable products into the market, the MouseBelt team decided to do something about it.
Their services range from engineering, marketing, business development, legal expertise, and business networking. They are not simply an investor or advisor — rather, they are assigning manpower from their team to become full members (i.e. employees) of the Pledgecamp team for at least the next twelve months.
From their website:
Many tech startups take too long building out their product. Your new team of developers will fast-track your product development so you can launch while the idea is hot.
With our help you can develop demos for customers. We will set you up with any integrations and security you need.
We can also cover testing, CI/CD, back end and front end review, UI design, customer middleware, smart contracts, reward mechanisms, block explorers, wallets, KYC registration, sample integrations for partnerships, testing/support/security for token sale, and much more.
The MouseBelt program is a joint collaboration born out of Nuevalue Capital (https://www.nuevalue.capital) and No Rest Labs (https://norestlabs.com).
NueValue provides the investment and NoRestLabs provides the engineering. Both companies have brought multiple blockchain startups major success and bring business development knowledge and Fortune 500 connections to our project.
SOW: MouseBelt is contributing 35 dedicated engineers to our team to build out the Pledgecamp platform and underlying blockchain technology. MouseBelt will also provide key auditing, compliance, and business development services.
Dentons Rodyk
Dentons Rodyk (https://dentons.rodyk.com) is one of Singapore’s oldest law firms with a team of around 200 lawyers offering clients a full suite of legal services necessary to do business locally and globally.
From their website:
Dentons is the world’s largest law firm, delivering quality and value to clients around the globe. Dentons is a leader on the Acritas Global Elite Brand Index, a BTI Client Service 30 Award winner and recognized by prominent business and legal publications for its innovations in client service, including founding Nextlaw Labs and the Nextlaw Global Referral Network. Dentons’ polycentric approach and world-class talent challenge the status quo to advance client interests in the communities in which we live and work.
SOW: Dentons Rodyk will provide legal services and compliance review, specifically delivering a Legal Opinion on the Pledgecamp White Paper, to help remove or mitigate legal and regulatory obstacles in the way of Pledgecamp’s market entry.
[1]https://www.kickstarter.com/help/stats
[2]https://en.wikipedia.org/wiki/Slack_Technologies
[3]https://adage.com/article/news/ad-agency-year-berlin-cameron/39117/
The ideas contained within this post are forward-looking in nature and may change in response to numerous outside forces, including but not limited to technological innovations, regulatory factors, and/or business factors. This post is for information purposes only and is subject to change.
