5 Clever Ways Online Businesses Can Attract New Customers

Building a successful website and social media channels is a must in the digital age.

And, in the current crisis, this is truer than ever. With increasing social distancing and business closures, many beauty and apparel businesses have found themselves losing customers, whilst being forced into the ultra-competitive world of online sales.

So, with all the digital noise, how can you stand out and woo new customers?

Here are the top tips for creating content that will grow your business online:

1. Create video content

Video content is big — especially with a young audience. If you want to get your audience’s attention, videos are an effective way to do this.

The great thing about videos is that they add a personal touch to your posts. Your customers can see you’re a real person, and this will help you gain their trust.

Try making a video offering helpful tips and tricks, or a review or tutorial that shows off your knowledge and expertise.

2. Post consistently

When you have an online business, it’s very important to be consistent with your content. Create a plan and map out a calendar for when you will post — and stick to it!

Posting 10 times a day for a few days then going silent for months is a surefire way to lose the interest of your customers.

If you’re running low on fresh content ideas, consider adjust the frequency and post less often. Remember, it’s better to post slightly less often if you need to, as long as you’re providing high-quality, engaging content.

Top tip: if you’re out of ideas for new content, try revamping some of your old posts to give them a new edge.

3. Encourage interaction

The point of social media is to be social. It’s not just about selling products: if you want to attract more customers, you need to encourage more interaction.

Try and speak to your audience and get them involved. One way you can do this is by using polls or questions — for example, “Which of these looks do you prefer?”.

4. Show your personality

Right now, consumers are swamped with content. People spend more time than ever online, and have companies trying to sell to them all day long.

If you want to stand out, it’s important to be authentic and show some personality. Avoid being too salesy. Instead, share some personal experiences and be relatable.

5. Use engaging storytelling

A big trend in content marketing is the use of storytelling to win over customers. With online competition so fierce, this is an amazing way to stand out against your competitors.

Do you remember Dove’s “Real Beauty” campaign? This campaign included the #NoLikesNeeded social media campaign and the “Self-esteem project”.

These campaigns worked because they told a story and offered a glimpse into other people’s lives. This made them highly engaging.

You can use the same technique to attract more customers. Try and create content that has a clear, relevant story with an inspiring, uplifting message.